Introduced: September 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: The plant-powered snack revolution continues at REAL FOOD FROM THE GROUND UP with the expansion of its butternut squash-based line of snacks. The first-to-market Butternut Squash Crackers are available now in both Parmesan and Sea Salt flavors.

REAL FOOD FROM THE GROUND UP launched last year with a line of cauliflower-based snacks that included crackers and pretzels made from real veggies. Both lines have been celebrated as plant-based, better-for-you versions of familiar formats like the cheesy crackers you ate as a kid and traditional pretzels made from wheat flour. 

After branching out earlier this year with the launch of Butternut Squash Pretzels in both stick and twists shapes, REAL FOOD FROM THE GROUND UP is expanding the line to include Parmesan and Sea Salt flavored Butternut Squash Crackers.  Butternut squash is the first ingredient in these delicious snacks. The Crackers are available now on Amazon, and coming soon to Whole Foods Market, Fresh Thyme, and other key natural and specialty retailers. 

All REAL FOOD FROM THE GROUND UP snacks are Non-GMO Project Verified, Gluten Free Certified and made from real veggies and vegan ingredients. The snacks are a fun and tasty way to sneak in some nutrition at snack time.

"We are excited to expand our lineup of delicious snacks to now include Butternut Squash Crackers,” said Aaron Greenwald, president of REAL FOOD FROM THE GROUND UP. “At REAL FOOD FROM THE GROUND UP, we’re proud to be able to offer snacks, made from real veggies with high nutrition profiles, that will bring back that nostalgic feeling without the junk food hangover. The brand is flourishing and really taking root with consumers, as we put veggies first and offer a favorite REAL FOOD FROM THE GROUND UP snack and veggie for everyone in the family,” he continued.