Introduced: October 2019
Suggested Retail Price: $27.99-$32.99
Product Snapshot: Baskin-Robbins is bringing a spooktacular line-up of menu options to stores this October.
Baskin-Robbins guests can enjoy a few boo-tiful cakes, such as the Ghost Cake, a colorful striped cake topped with buttercream ghosts, pieces of KIT-KAT and Reese’s Peanut Butter Cups, chocolate drips and a Halloween sprinkle mix. Select locations will also offer a Piñata Ghost Cake and the Spider Web Cookie Cake. When you slice into the Piñata Ghost Cake, Halloween sprinkles cascade out! The Spider Web Cookie Cake is a deliciously spooky cookie cake topped with fudge and marshmallow toppings. In addition to stopping in to Baskin-Robbins shops, guests can customize and order a ghoulishly good cake or Polar Pizza Ice Cream Treat by visiting Order.BaskinRobbins.com or by downloading the Baskin-Robbins mobile app. All month long, guests can take home some scary good deals, with all cakes starting at just $12.99.
“October is all about being creative and getting into the Halloween spirit, and our fun and festive lineup this month reflects that attitude,” said Jason Maceda, senior vice president of Baskin-Robbins U.S. and Canada. “We’ve released some fantastic treats like the Fright Night Scoop, the Ghost Cake and the Spider Web Cookie Cake to help Halloween fanatics and ice cream lovers take in all of those ghostly good feels, and our Candy Mashup Flavor of the Month combines guests’ favorite candy flavors into one treat that’s perfect for a Halloween party.”
The SRPs for the products are $27.99 for the 6" Ghost Cake and 9" Spider Web Cookie CAke, and $32.99 for the Piñata Ghost Cake.