Company: Frito-Lay North America

Website: www.lays.com

Introduced: October 2019

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: The new Lay’s packaging that looks as good as it tastes warrants a new flavor to celebrate: Lay’s Grilled Cheese & Tomato Soup, a classic fall comfort food in potato chip form. The robust flavor delivers a dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes, reminiscent of one of America’s favorite homemade meals…all in one bite.

Lay’s Grilled Cheese & Tomato Soup will hit shelves nationwide on October 21 – and will be available for a limited time only.

No coincidence … Monday, October 21 is also when Lay’s launches its “Gotta Have Lay’s” campaign at www.GottaHaveLays.com, inviting fans to upload a photo of themselves with the new packaging design for a chance to win free Lay’s for a year. With five winners/day for more than a month—200 winners total—that’s more than 10,000 bags of free Lay’s potato chips to share.