Lay's Bacon Grilled Cheese chips return to shelves
The Do Us a Flavor contest winner will be back for 2026.
Lay's is rereleasing last year's winner of the Lay's Do Us a Flavor contest, Bacon Grilled Cheese, because shoppers can't "get enough of this nostalgic chip flavor."
Paula George of Sapulpa, OK, was the mastermind behind Lay’s Bacon Grilled Cheese, beating out over 700,000 submissions and earning her the $1 million prize. But the real story is the inspiration behind it: a beloved bacon grilled cheese recipe from her late father that she wanted to share with the world, Lay's says.
In creating this savory, nostalgic flavor, George wasn't just thinking of potato chips; she was channeling memories of a cherished family favorite and hoping to deliver that same warmth and comfort to millions of Lay's fans nationwide, the company adds.
The flavor is made without artificial flavors or colors in both the original and returning versions. The new edition features even more bacon flavor, directly reflecting consumer feedback, for even more smoky goodness, Lay's notes. Available in XL (7.75-oz) and Large Single Serve (1.5-oz), Lay’s Bacon Grilled Cheese officially re-joins the Lay’s lineup this month.
"I am so excited to see Lay’s Bacon Grilled Cheese flavor back on shelves,” says George. “Winning the Lay’s Do Us A Flavor contest was an unforgettable experience—one that I am forever grateful for—and now, knowing how much fans loved the flavor makes it even more special."
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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