Company: IFF

Website: www.tauraurc.com

Ingredient Snapshot: Taura Natural Ingredients is launching a new range of fruit solutions which deliver the benefits of fiber without compromising on taste or texture. JusFruit Fibre+ will be showcased at Food Ingredients Europe (December 3-5, Paris).

There is rising awareness of the importance of gut health for both physical and mental well being. However, obtaining sufficient amounts of fiber from dietary sources can be tough – adults are recommended to eat at least 25g a day, but the average portion of fruit provides just 1.3g.

This is driving demand for convenient products that can boost fiber intake. High-fiber is now in the top four claims for new bakery and snack product launches, and there has been a 12.8 fiber increase in snacks with a high-fiber claim since 2016.

To help meet consumer demand for tasty, high-fiber snacks, Taura has developed a new range of fruit solutions with added high-fibre ingredients. JusFruit Fibre+ allows manufacturers to create low-calorie products with more than 20g of fiber per 100g without compromising on taste or texture.

JusFruit Fibre+ is available as a standalone snack, a paste, or an inclusion in healthy snacks.

Made using Taura’s unique URC process, the solutions in the range contain up to 15 percent less sugar than regular fruit inclusions. Vegan, preservative-free and allergen-free, they also offer excellent mouthfeel. Benefits for manufacturers include moisture migration control, flexible formulations and easy line extensions.

Els Vandenberghe, R&D Manager at Taura EMEA, said: “Consumers are increasingly aware of the many health benefits offered by fiber, but there is a big gap between recommended intake and actual intake. This means high-fiber will continue to be an important claim, particularly in the healthy snacking sector. The JusFruit Fibre+ range is perfect for manufacturers who are committed to healthy and responsible snacking and want to offer high-fibre products without compromising on taste or texture.”

Taura will be exhibiting at Food Ingredients Europe (Stand 6N101), As well as  JusFruit Fibre+, it will be showcasing fruit tablets in the new FIE Tasting Bar.

Peter Forceville, Head of Sales & Marketing at Taura EMEA, said: “We wanted to inspire visitors and sample something new and unique. We chose fruit tablets as a new individual snacking format with a completely new positioning compared to existing products on the market.”

Additionally, visitors will be able to sample a new Taura product with functional properties. Filed for patent, it will be available to sample in the New Product Gallery.