Company: Rich Products

Website: farmrich.com

Introduced: April 2020

Distribution: National

Suggested Retail Price: $7.99

Product Snapshot: The traditional hamburger proved it wasn’t in fact “impossible” to substitute, and now Plant-Based Meatless Meatballs and BBQ Sliders are proving the possibilities are endless. “Garden Inspirations by Farm Rich is a new line of plant-based foods expanding options for flexitarians, vegetarians and anyone looking to reduce meat consumption in their daily diet. This line includes appetizers, snacks and meal solutions made with plant-based meats and other wholesome plant-based ingredients.

In stores this month exclusively at Kroger (and online at Kroger.com and Instacart), these microwavable Meatballs and Sliders are an easy way to make simple swaps, and what better time to do that than April’s National Soyfoods Month? When cravings hit, these Garden Inspirations products are a fast, easy and protein-packed solution:

• Meatless Meatballs: With 12 grams of plant-based protein per serving, these savory Meatless Meatballs are made with a blend of soy and pea proteins, garlic, onion and other delicious spices. Toss them with pasta for a comforting family meal or your favorite sauce for an anything but understated appetizer.
• Plant-Based BBQ Sliders: Made with pulled porkless soy shreds in a tangy BBQ sauce on a deliciously soft roll, new plant-based BBQ Sliders are here just in time for the start of BBQ season! The sliders come in individually wrapped packages (two per pack), making them convenient for quick lunches, snacks on the go and simple, small meals. Plus, they pack 13 grams of plant-based protein per serving.

The 20-oz. Meatballs and 12.7-oz. Sliders are priced around $7.99. Shoppers can find them now in Kroger’s Meatless or Meat Alternative section in the freezer aisle.

“Many of us are taking little – and some big – steps to limit how much meat we consume and expand our daily diet choices, and this innovative new line gives shoppers more plant-based options to choose from at the grocery store,” said Ciera Womack, Farm Rich senior marketing mnager. “The Meatless Meatballs and BBQ Sliders are just a taste of several new plant-based foods planned this year from Garden Inspirations by Farm Rich.”

Farm Rich plans to extend the line at Kroger this summer with two new meatless alternative items, including:

• Breaded Cauliflower Bites: Whole cauliflower florets rolled in a rice coating, with a quarter cup of cauliflower per serving. Comes with a Sweet Sesame Dipping Sauce.
• Breaded Zucchini Sticks: Tender zucchini slices breaded in a savory coating. An easy way to eat more vegetables! Side of Tangy Marinara Dipping Sauce included.

For more details on Garden Inspirations by Farm Rich, visit FarmRich.com.