Company: Silver Hills Bakery


Introduced: January 2021

Distribution: National

Suggested Retail Price: $5.79

Product Snapshot: Silver Hills Bakery has announced the addition of four new organic sprouted breads to its product lineup: Full Seed Ahead, Oat So Lovely, Farmer Fife and Wheat & Greet. Continuing Silver Hills' mission to offer plant-powered foods that contribute to a healthy lifestyle, the four new varieties are nutrient-rich thanks to the organic sprouted whole grains and simple list of whole food ingredients.

Consumers are increasingly turning to food as medicine, as whole foods with functional benefits emerge at the forefront of a consumer landscape changed by the COVID-19 pandemic. According to The Hartman Group's recent Functional Food & Beverage and Supplements 2020 report, more than half of adult consumers are using functional foods for both specific conditions and general preventiveness, looking for help with energy and digestion, among others.

The new Organic loaves are helping to meet this need by making whole grain nutrition even better through sprouting. Sprouting whole grains makes the nutrients easier for the body to use, easier to digest, and serves up steady energy throughout the day. The four new loaves are also rich in vital nutrients like fiber, iron, selenium, zinc and B vitamins.

"As a leader in sprouted breads we want to continue meeting our consumers' priorities and right now that's function, plant-based and organic," says Darren Mahaffy, chief marketing officer for Silver Hills Bakery. "With all of the nutritional bonuses sprouting and plant-based ingredients naturally have to offer, along with delicious flavor and texture, these new organic loaves provide consumers with everything they're looking for in the bread aisle."

Full Seed Ahead, Oat So Lovely, Farmer Fife and Wheat & Greet each provide nearly 50 percent or more of the daily recommended serving of whole grains, 6-8 grams of fiber and 6-12 grams of protein per two-slice serving. The four new loaves join Silver Hills Bakery's full suite of products, including sprouted breads, buns, bagels, muffins and tortillas, that are all non-GMO, plant-based, peanut and nut-free and third-party verified glyphosate-free.

The new loaves are now available at Sprouts and other natural food grocers in the U.S. and at Loblaws, Choices, IGA, Sobeys, Whole Foods, Longos, Metro and Nature's Fare in Canada for a suggested retail price of $5.79 USD and $5.79 CAD.

To learn more about Silver Hills Bakery and its mission and products visit or visit its Instagram or Facebook pages.