To celebrate National Cereal Day, Kellogg Company announced that its Breakfast for All campaign, which focuses particularly on the issue of childhood hunger, is now underway in stores across the United States.
The company has again partnered with No Kid Hungry, the only national campaign committed to ending childhood hunger in the United States.
Consumers can participate in the campaign through June 10, 2022 by purchasing participating Kellogg's cereal, Pop Tarts, Nutri-Grain, and Eggo foods. They will receive a coupon for $5 off a participating Kellogg food, or they can donate $5 to No Kid Hungry.
Kellogg will ensure a minimum donation of $250K, which can help provide up to 2.5M meals for hungry kids.
"Every kid needs three healthy meals a day to grow up healthy and strong, yet millions are missing those meals," said Diana Hovey, senior vice president at Share Our Strength, the organization behind the No Kid Hungry campaign. "We are so grateful to our friends at Kellogg Company for their longstanding support of No Kid Hungry, to help ensure kids are getting access to these critical meals."
"Breakfast for All is another way for our company to address food insecurity and continue to advance our Better Days global ESG strategy to create better days for 3 billion people by the end of 2030," said Stephanie Slingerland, Kellogg Company's senior director, philanthropy and global impact.
"That includes advocating for food security and feeding people in need through food donations and feeding programs, so that we can create a seat at the table for everyone. We're giving consumers the opportunity to keep a breakfast coupon for themselves during this campaign, because we know families sometimes need help putting food on their own tables."
To learn more, visit KelloggsFamilyRewards.com/breakfast.