Calbee America, Inc. is giving its flagship lineup of snaps a brand refresh and modern, new packaging design, which will start rolling into stores the end of January 2022.
Snack Food & Wholesale Bakery was recently able to talk to Steve Kneepkens, VP of sales & marketing at Calbee North America, about pandemic snacking, as well as what's new and upcoming for the brand
Digital and social media promotion designed to drive in-store purchases this January
January 8, 2020
Harvest Snaps, the lineup of veggie-first snacks from Calbee North America, is launching a national social media and in-store promotion for the month of January, which is designed to help consumers keep New Year’s Resolutions by inspiring them to “Crunch Better!” in 2020.