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Home » RXBAR

Articles Tagged with ''RXBAR''

Perfect Snacks Oaties refrigerated protein bars

State of the Industry 2026: Bars with BFY focus thrive

Products offering clean labels and health benefits are performing relatively well.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 25, 2026

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.


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RXBar expands high protein line with new flavor

RXBar expands high protein line with new flavor

Chocolate Chip Peanut Butter will roll out this month at select retailers.
SF&WB Staff
June 8, 2026

The brand is responding to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers.


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M&M's POP'd Caramel

Mars offers sneak peek of its Sweets & Snacks Expo slate

The giant will offer tastes of both its confectionery and snack brands at the show.
Candy Industry Staff
May 15, 2026

The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.


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TRUBAR Plant-Based Protein Bar in the "Daydreaming About Donuts" flavor.

Bars category strives for innovation, wellness options

Products are now expected to do more than just curb hunger.
Lis Parker
Liz Parker Kuhn
April 21, 2026

Shoppers are taking a more deliberate approach to what satisfies them, and brands are listening and refreshing their lineups.


Read More
Smiling women eating a snack bar

Protein drives growth in cereal and bars

Processors have doubled down on portability, texture, and targeted health claims.
Tom Vierhile
March 12, 2026

From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, innovation climbed as much as 44% across segments. 


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Away From Home aims to push snacking boundaries

Mars releases its 2026 Away From Home innovation lineup

The company is aiming to push snacking boundaries.
SF&WB Staff
February 19, 2026

The new offerings in the indulgent and better-for-you snacking categories are now ready to ship nationwide.


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Krispy Kreme Peanuts collaboration

Most popular new products: November 2025

See which products received the most clicks on Snack Food & Wholesale Bakery last month.
Lis Parker
Liz Parker Kuhn
December 9, 2025

Snacks range from Dunkin’s Wicked collab to Bangers caffeinated chips, Kellanova’s holiday lineup, and more.


Read More
Kellanova debuts holiday flavors, packaging

Kellanova debuts holiday flavors, packaging

The company's snack brands have released LTO varieties for the season.
SF&WB Staff
November 24, 2025

The season's limited-edition assortments include varieties from Pop-Tarts, Cheez-It, Pringles, Rice Krispies Treats, and more.


Read More
RXBar introduces Protein Energy Bites

RXBar introduces Protein Energy Bites

The product aims to fulfill consumer desire for convenient, nutrient-dense snacks.
SF&WB Staff
November 18, 2025

The Bites are made with just a handful of recognizable ingredients, including peanut butter, egg whites, dates, and apples, offering 8-10 g of protein per serving.


Read More
rxbar pumpkin spice

Pumpkin Spice RXbar returns

The BFY item is available at Amazon, Target, and Kroger while supplies last.
SF&WB Staff
September 8, 2025

Each bar contains 12 g protein and is made with six whole food ingredients.


Read More
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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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