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Home » advertising

Articles Tagged with ''advertising''

Mars enters the freeze-dried category with Skittles Pop'd

Skittles' debuts ‘Legally Acknowledge the Rainbow’ campaign

The initiative will run on social media through April 6.
Lis Parker
Liz Parker Kuhn
April 3, 2025

Skittles has created an interactive campaign that takes the brand’s landmark playful spirit to new heights by requiring consumers to sign a legitimate legal document before trying Skittles Pop'd. 


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Tic Tac Chewy debuts its first-ever creative campaign

Tic Tac Chewy debuts its first-ever creative campaign

The brand is also partnering with influencers to promote the ads.
Lis Parker
Liz Parker Kuhn
March 10, 2025

We were able to touch base with Yann Bastien, Tic Tac innovation marketing director, to learn more about the new campaign.


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Swedish Fish on 'Sel-Fish' holiday campaign, going viral

Swedish Fish on 'Sel-Fish' holiday campaign, going viral

The brand's new ad campaign features a "sel-fish" Santa.
Lis Parker
Liz Parker Kuhn
December 11, 2024

We recently touched base with a representative from Mondelēz International about the rising trend of gummy candy, as well as Swedish Fish's consistent growth and plans for continued innovation into 2025.


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SimplyProtein debuts irreverent creative campaign for tortilla chips

SimplyProtein debuts creative campaign for tortilla chips

The ads will appear on digital platforms like YouTube, Meta, and TikTok.
Lis Parker
Liz Parker Kuhn
July 22, 2024

Pop culture-infused humor, vibrant design, and a catchy Mariachi riff bridge brand awareness from protein bars into savory snacks.


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Thomas' debuts first brand character in 144 years

Thomas' debuts first brand character in 144 years

The campaign showcases the character's escapades, in multiple ad spots.
Lis Parker
Liz Parker Kuhn
May 13, 2024

For the first time in the brand’s 144-year history, Thomas’ is launching a new brand character as part of its Huzzah! A Toast to Breakfast campaign.


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Starburst launches campaign of 'endless possibilities'

Starburst launches campaign of 'endless possibilities'

The new ad was created with the help of generative AI.
Lis Parker
Liz Parker Kuhn
May 7, 2024

For the first time in 12 years, Starburst has debuted a brand new campaign that encourages fans to see and experience the joy of endless possibility. 


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Oreo returns to the Big Game in 2024

Taking a look at advertising in the confectionery industry

Some candy and snack companies don't run ads as often as you may think.
Lis Parker
Liz Parker Kuhn
April 24, 2024

Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.


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Crunch releases 'Turn Up the Fun' ad campaign

Crunch releases 'Turn Up the Fun' ad campaign

The brand recently debuted a new ad campaign that injects fun moments into daily responsibilities.
Lis Parker
Liz Parker Kuhn
April 24, 2024

Crunch's focus is capturing the Millennial market, and to resonate with this audience, the brand is leaning into humor for its new ad campaign.


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Esther Price Candies

Esther Price Candies hires RMD Advertising

The brand recognizes the food agency for public relations and brand expertise.
Lis Parker
Liz Parker Kuhn
April 23, 2024

Esther Price is known for its premium candies, locally produced milk and butter, fancy-grade almonds, pecans, cashews, and succulent cherries.


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Lay’s, Disney throw snacking for a loop in TV ad takeover

Lay’s, Disney throw snacking for a loop in TV ad takeover

The Groundhog Day ads feature Stephen Tobolowsky from the namesake movie.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 2, 2024
The Groundhog Day ads feature Stephen Tobolowsky from the namesake movie.
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