To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.
The company will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum.
The limited-time Tails & Treating box includes Mars confections for humans, such as M&M's and Snickers, and a variety of treats for dogs and cats, like Temptations and Greenies.
Confectionery company Mars is kicking off year two of Halfway to Halloween with its 2025 Halloween line-up and second annual “Mars Tricks, Treats, and Trends” report.