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Home » HI-CHEW

Articles Tagged with ''HI-CHEW''

Terry Kawabe_Morinaga.jpg

Morinaga America, Inc. names Teruhiro Kawabe as new president, CEO

Kawabe has served Morinaga for more than 30 years.
January 25, 2022

Kawabe has worked with Morinaga for more than 30 years, previously serving as president and CEO of Morinaga Asia Pacific in Bangkok, Thailand.


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HI-Chew Zola Bakes

HI-CHEW partners with Zola Bakes on Halloween cookie

Collaboration draws inspiration from HI-CHEW Raspberry, Halloween season.
October 6, 2021

To celebrate the candy-centric holiday, HI-CHEW and Zola Bakes curated a custom box inspired by one of the latest flavor offerings, HI-CHEW Raspberry.


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HI-CHEW and Zola Bakes cookies, available on Goldbelly

HI-CHEW and Zola Bakes cookies, available on Goldbelly

October 4, 2021

HI-CHEW has teamed up with Zola Bakes, the rainbow cookie enthusiasts, to create a one-of-a-kind cookie just in time for Halloween. 


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HI-Chew-logo_web.jpg

HI-CHEW turns to TikTok for new contest

Social platform will allow brand to engage with Gen Z, Millennial consumers.
August 23, 2021

TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform.


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Mystery Sour Patch Kids

State of the Candy Industry 2021: Jellies, fruit chews, licorice bolstered by growth of non-chocolate chewy category

Flavor innovation continues to drive growth across the three categories.
July 9, 2021

With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.


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HI-CHEW Raspberry

HI-CHEW partners with Menchie’s to introduce Raspberry frozen yogurt

Flavor collaboration will be available throughout July.
July 5, 2021

Just in time to celebrate National Berry Month, HI-CHEW Raspberry will be available at participating Menchie's nationwide stores throughout July.


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HI-CHEW Strawberry Squeeze doughnut

HI-CHEW partners with NYC’s The Doughnut Project on Strawberry Squeeze doughnut

HI-CHEW introduced Strawberry Lemonade earlier this year.
June 16, 2021

The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.


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HI-CHEW Fruit Combos

HI-CHEW introduces Fruit Combos with fan-voted Strawberry Lemonade flavor

Fruit Combos hit the market with two flavors in 2020.
April 14, 2021

After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.


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HI-CHEW Plus Fruit

Morinaga America launches two new flavors of HI-CHEW Plus Fruit

Chewy candy includes real fruit pieces.
March 3, 2021

HI-CHEW has introduced HI-CHEW Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry.


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Hi-Chew Berry Mix

HI-CHEW introduces Berry Mix

Available exclusively at 7-11, the mix features Black Cherry, Raspberry and Blueberry flavors.
February 8, 2021

Inspired by consumers' beloved bite-size fruit flavors, the new HI-CHEW Berry Mix stays true to their refreshing origin.


Read More
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