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Home » HI-CHEW

Articles Tagged with ''HI-CHEW''

HI-CHEW launches D2C e-commerce platform

HI-CHEW launches D2C e-commerce platform

The new site provides a one-stop shopping experience for consumers.
Lis Parker
Liz Parker Kuhn
January 11, 2024

As a one-stop shop for all things HI-CHEW, the platform features a vast selection of flavor offerings to purchase directly, including Stand Up Pouches, Peg Bags, and Sticks. 


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HI-CHEW debuts candy-filled gaming experience with limited-time integrations in Fortnite

HI-CHEW debuts candy-filled gaming experience with limited-time integrations in Fortnite

Three mini games will feature HI-CHEW-themed advantages for players.
Lis Parker
Liz Parker Kuhn
October 12, 2023

The collaboration marks the first time that HI-CHEW will be fully integrated into a gaming experience, offering gamers a unique way to immerse themselves in the HI-CHEW experience.


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HI-CHEW Bite-Size Candy Shop hits the road this autumn

HI-CHEW Bite-Size Candy Shop hits the road this autumn

The pop-up shop will arrive in Dallas in September, LA in October, and Miami in November.
September 7, 2023

Due to popular demand, HI-CHEW is bringing its colorful pop-up candy shop to Dallas, Los Angeles, and Miami.


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HI-CHEW on its reduced sugar line, better-for-you products

HI-CHEW on its reduced sugar line, upcoming products

The brand launched its Reduced Sugar flavors line last year.
Lis Parker
Liz Parker Kuhn
September 1, 2023

We were recently able to connect with Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America, Inc., makers of HI-CHEW, about its reduced-sugar candy options.


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HI-CHEW releases digital commercial, unwraps world of flavor

HI-CHEW releases digital commercial, unwraps world of flavor

The new commercial will air across various digital channels including YouTube, Meta, and TikTok.
August 10, 2023

New content encourages Gen Z, millennial audiences to "Choose Different. Choose Fun. Chew HI-CHEW."


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HI-CHEW opens limited-time Bite-Size Candy Shop in New York City

HI-CHEW opens limited-time Bite-Size Candy Shop in New York City

The candy shop includes fruit designs and vibrant colors that mimic the brand's packaging.
June 6, 2023

For one weekend only, candy fanatics can stock up on their favorite HI-CHEW flavors and snag exclusive brand swag, from June 8–11.


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Morinaga America Inc. introduces HI-SOFT caramels at Sweets & Snacks Expo

Morinaga America Inc. to introduce HI-SOFT caramels at Sweets & Snacks Expo

New to the U.S. market, HI-SOFT was one of the company's first product innovations in Japan.
May 16, 2023

The new caramel candy brand joins the growing Morinaga America, Inc. brand portfolio.


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HI-CHEW announces four new MLB partnerships

HI-CHEW announces four new MLB partnerships

Fans will be able to participate in activities, indulge in candy.
April 13, 2023

The candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers for the 2023 MLB season.


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HI-CHEW introduces bite-sized chews

HI-CHEW introduces bite-sized chews

New chews contain no colors from sythentic sources and are gluten-free.
February 21, 2023

The new HI-CHEW Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the brand's most popular flavors: Mango, Green Apple, and Strawberry.


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HI-CHEW Raspberry flavor returns to Menchie's Frozen Yogurt

HI-CHEW Raspberry flavor returns to Menchie's Frozen Yogurt

The candy-flavored yogurt is the latest of several collaborations between the two.
February 1, 2023

The candy-inspired, limited-edition yogurt flavor first launched at the franchise in July 2021.


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