The new product features a strawberry flavor and utilizes bone-conduction technology, converting audio into vibrations that travel through the teeth and jaw into the inner ear.
Branded as “The Mix That Hits,” the collab combines Colombina's watermelon and passion fruit-flavored, bubblegum-filled lollipops with packets of Tajín’s chile-lime seasoning for dipping.
We recently chatted with Chris Borges, non-chocolate category director, Perfetti Van Melle, about consumer trends and behaviors in the hard candy category.
The celebration features See's Lollypalooza box—an assortment of its 13 year-round and seasonal lollypop flavors all in one box, available for the month of July only.