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Home » easter candy

Articles Tagged with ''easter candy ''

Candyrific President talks Valentine's Day and Easter candy strategies

Rob Auerbach explains why it’s so hard to sell novelty candy on the day of love.
Crystal Lindell
Crystal Lindell
July 10, 2013
“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”
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Short Easter season doesn’t deter shoppers

NCA reports candy sales were still up in 2013
Crystal Lindell
Crystal Lindell
July 2, 2013
Despite a very short Easter season in 2013, with just 44 days between Valentine's Day and Easter, overall candy sales were up for the season.
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Ten Sweet Valentine's Day and Easter Confections from ECRM

Doodle Eggs, Peter Cottontail, and more!
Crystal Lindell
Crystal Lindell
July 2, 2013
The Spring and Summer ECRM show featured plenty of fantastic new products for the upcoming Valentine's Day and Easter Holidays!
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R.M. Palmer gears up for the holidays

Candymaker to introduce a slew of new Christmas and Easter items
July 1, 2013
A new Santa Pop 'N' Card features Santa on a stick, while a chocoltatey Makeup Kit is sure to make little girls smile Christmas morning.
Read More

A March Easter is like a slap in the face to seasonal sales

Early Easter leads to seasonal candy lull
April 3, 2013
It was just too cold in most of the country for anyone to realize they needed to hop over to the store and buy some Peeps.
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Peeps celebrates 60th anniversary with heart-warming commercial

“Brothers” ad will be the brand’s first commercial aired on TV and via social media.
Jorona Johnson
March 13, 2013
For 60 years, Peeps have been an iconic Easter confection, showing up in the baskets and plastic eggs of children everywhere. However, Just Born, the brand’s owner, wants to remind consumers that Peeps can be eaten and used all year long.
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Marich Spring Collection

Marich Confectionery Co., Hollister, Calif.
Crystal Lindell
Crystal Lindell
January 16, 2013
Marich’s new spring collection includes Spring Shortbread, hand-baked shortbread cookies in a trio of creamy strawberry, tangy tangerine and zesty lemon white chocolate.
Read More

Pop Rocks holding Easter contest

Martin Kim
March 14, 2012

The candy Mitt Romney thought was dead is resurrecting an Easter tradition, the basket giveaway.


Read More
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