Category and product line growth comes in many forms in this industry. And not everything is about clean label and better-for-you. A foundational rubric of snack product success is pure enjoyment.
Nearly everyone in the United States has a snack at least once a day, and the frequency of snacking is on the rise. Snacking, for an increasing percentage of the population, is a lifestyle, with multiple eating occasions replacing mealtimes.
People have always had a love affair with sweet baked goods like pastries, doughnuts and muffins. Today, however, we want sweet treats that are delicious and sometimes even a bit more nutritious, but only slightly less indulgent.
The world of pizza is growing more diverse. The industry is more accommodating toward those with Celiac disease or who prefer to eat gluten-free, and mainstream consumers now have a variety of crusts to choose from, to boot.
When we consider the cookie market today, it's a far cry from the ones that your grandma used to serve: They come in all shapes and sizes, and some can even be considered a "better for you" snack now, too.
Snack and nutritional bars are not only growing in popularity, but they represent an innovative category that keeps up with trends and is rewarded for its creativity.
Top snack and bakery dayparts offer strategic opportunities for R&D inspiration
May 21, 2019
The current state of snacks and bakery in foodservice reflects the "have your cake and eat it, too" polarity of today's consumers. We dine out to treat ourselves, yet we still have a nagging sense of responsibility to improved health and wellness.