All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.
Variety is the spice of life when it comes potato chips. While classic chips still own the lion's share of the U.S. market, salty snack companies are offering new flavor combinations in a variety of packaging sizes. New flavors include spicy buffalo, hot BBQ and cauliflower, and many new offerings are gluten-free and Non-GMO Project verified.
It's vital to get flavor and color right when developing snack and bakery products. Color helps establish the consumer's initial expectations of a product, and flavor is a critical part of delivering against those expectations.
The tortilla chips market continues to evolve, catering to desires for bold and interestingly spiced products. Millennials, in particular, are craving adventurous and ethnic flavors. As a result, we're starting to see a wider range of new and interesting flavors hitting the market.
Utz Quality Foods Inc. has partnered with Heluva Good! Dips to introduce a line of potato chips infused with the flavors of Heluva Good!’s most popular dips.
Sriracha and bacon have been flavor stars for the past two years, appearing in and on a host of foods. Around the same time, natural blues and greens arrived on the scene, giving snack producers and bakers even more color options.
Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 million entries. Consumers can vote for their favorite flavor online July 28 to Oct. 18.