Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.
Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide, while the other three varieties are available regionally in the areas that inspired their flavor.
To bring this marriage of flavors to life, Lay's is teaming up with a couple known for their sweet and spicy dynamic: reality TV stars Cameron Hamilton and Lauren Speed-Hamilton.
Brand also debuts Kettle Cooked Fritos Chili Cheese chips.
August 9, 2022
Lay's rereleases its Flavor Swap lineup, including Doritos, Funyuns, and Cheetos mashups, along with brand-new Lay's Kettle Cooked Fritos Chili Cheese.