Second Nature Brands is quickly becoming a powerhouse, originally bolstered by three brands: Sanders, Kar’s Nuts, and the self-titled Second Nature Snacks brand.
Transcending traditions and breaking the status quo, the new year’s top flavors and colors represent consumer resolve to boldly choose products that appeal to their personal aesthetics and reflect their unique values.
The puffed and extruded snacks category is having a great year: all of its subcategories are up from the same time period last year, per Circana data, and consumers are returning to gatherings where snacks like Cheetos, Funyuns, and other snacks are omnipresent.
Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.
Candy Industry Publisher Doug Peckenpaugh visited Minneapolis-based Maud Borup and spoke with its president/owner and communications and sustainability director.