While many categories in the snack landscape continue to see moderate to impressive growth, relatively speaking, the frozen snack and appetizers category has (if you will forgive the pun) cooled.
It’s easy to pop a frozen pizza into the oven for a quick dinner, and consumers know it—the frozen pizza category is on the rise, no pun intended, from 2022.
The cookie sector overall did well over the past year, which is unsurprising. Consumers love cookies, and manufacturers are continuing to surprise and innovate with new flavors, gluten-free options, and more.
Sure, times have been rough in the past several years. However, despite that fact—or perhaps, thanks to consumers looking to relieve stress through sweet treats, because of it—numbers in various categories of bakery desserts have largely given producers reasons to celebrate.
Nothing says “reward” quite like a sweet baked good. After several years of overcoming near-herculean challenges—plague, war, and, if not outright famine, at least persistent supply shortages—it’s only fair that the sweet-goods sector received a reward of its own this past year: strong sales.