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Home » consumers

Articles Tagged with ''consumers''

Made with REAL Eggs logo

Made with REAL Eggs certification seal positively influences purchase intent for consumer products

New research shows 84 percent of consumers more likely to buy food products displaying REAL Eggs seal as shoppers desire clean labels and transparency
February 26, 2020

As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) has released new research showing the new Made with REAL Eggs certification seal reinforces positive brand perceptions and encourages purchase.


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Consumers seek convenient, reliable, sustainable packaging

Consumers seek convenient, reliable, sustainable packaging

Single-serving, resealable, portion-controlled and on-the-go solutions rule
Neal Lorenzi
December 6, 2019
Today's snack and bakery consumers want food products in packaging that offers convenience, reliable functionality and sustained freshness. They're looking for better-for-you snacks in single-serve portions and resealability.
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Online grocery shopping stock

Engaging shoppers is hard. Keeping them is harder.

Outdated technology, short-term sales focus prevent retailers from keeping up, Klarna says.
Alyse Thompson
Alyse Thompson-Richards
July 31, 2019

We’ve all dealt with long checkout lines, haggling with a customer service rep, or having a website crash by clicking “place order.” New research from Klarna suggests shoppers will only tolerate such aggravations for so long.


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Most snacking may not be ‘on the go’ after all

Hartman Group data suggests most consumers snack at home.
Alyse Thompson
Alyse Thompson-Richards
July 10, 2019

It’s no question that U.S. consumers are snacking more, and manufacturers have risen to support, and even drive, this trend. But the prevailing idea that most consumers snack "on the go" might not be totally accurate, the Hartman Group reported.


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Millennial family stock

Millennial parents are changing retail — here’s how

Confectionery companies should tap into the generation’s feminist approach to family life, while also making products worthy of Instagram.
Crystal Lindell
Crystal Lindell
June 26, 2019

A new Euromonitor report looks at all the ways that Millennials are changing family life, and what that will mean for consumer packaged goods companies.


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consumer reading a label

Consumers want a healthy diet. They just don’t know what ‘healthy’ means.

Research from Spoon Guru shows consumers struggle to understand nutrition.
Alyse Thompson
Alyse Thompson-Richards
June 19, 2019

Consumers are more aware than ever that maintaining a “healthy” diet is important, but they aren’t as clear on what that means, according to new research from Spoon Guru.


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State of the Industry 2019: The cookies category sees strategic growth through expanding niches

State of the Industry 2019: The cookies category sees strategic growth through expanding niches

Gluten-free and better-for-you cookies continue to be top trends
Lis Parker
Liz Parker Kuhn
June 17, 2019
When we consider the cookie market today, it's a far cry from the ones that your grandma used to serve: They come in all shapes and sizes, and some can even be considered a "better for you" snack now, too.
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NCA chocolate consumer report

NCA, FCIA release report investigating chocolate consumers

Chocolate represents 60 percent of confectionery industry sales.
May 13, 2019

A new report by the National Confectioners Association and the Fine Chocolate Industry Association is taking a detailed look at chocolate consumers, their preferences and their impact on the chocolate retail experience.


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Developing nutritious and appealing bakery snacks

Developing nutritious and appealing bakery snacks

With today’s R&D resources, developing tasty and nutritious bakery snacks is within reach
Melissa Kvidahl Reilly
May 4, 2019
Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.
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Trader Joe 10th Annual Customer Choice Awards Winners

Trader Joe's announces 10th Annual Customer Choice Awards winners

Lis Parker
Liz Parker Kuhn
January 22, 2019

The grocery store that is constantly releasing innovative products, Trader Joe's, announced the winners of its 10th Annual Customer Choice Awards this month.


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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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