Pretzels

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The gluten-free, better-for-you treats reportedly are the first filled pretzel sticks on the market.

According to the brand, the snack tastes like a cracker on the inside, with a crunchy pretzel exterior.

The crunchy snack is dipped in white creme and topped with pumpkin spice-flavored drizzle.

The crunchy, salted pretzels are coated with flavors of sweet and tart apple cider, warming spices, and notes of cake doughnut, the brand says.

Companies offering products in the salty snack category had a good 12 months; producers also feel good about the year ahead.

Snacktime can be social, but when it comes to product preferences, it also can follow biology.

The new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.

The candy will be available at the brand's stores in New York City and Los Angeles, online at its website, and select items will be available at its airport stores nationwide.

In addition, the theater's Dine-In options are getting a makeover, with additions like Korean Fried Cauliflower, Buffalo Chicken Pizza, and a Spicy Chicken Sandwich.

The pretzel brand was created by the team behind Kodiak Cakes, another food line promising a protein boost.