Chips

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The snacks will begin to roll out in mid-February, but consumers can get a first bite now through special Swap Drops on Instagram.

In an ever-evolving market, manufacturers strive to offer an unprecedented range of diverse formats.

With bright packaging and a built-in write-on “To/From” label, the BFY product doubles as a snack and a Valentine

Founded in 2015 by Matt Parry, the company offers gluten-free canister chips, cheeseballs and crinkle cut chips in classic flavors.

The snacks brand will be expanding its lineup at Sam's Club, Costco, Albertsons, Amazon, Sprout, Meijer, and Buc-ee's. 

Paula George of Sapulpa, OK, was the mastermind behind the flavor, beating out over 700,000 submissions and earning her the $1 million prize.

The chips will be available in five flavors: Chile Limón, Garlic, Scoops with Sea Salt, Original, and Sweet.

The snack company is piloting a training program in collaboration with the Tennessee College of Applied Technology.

The season's limited-edition assortments include varieties from Pop-Tarts, Cheez-It, Pringles, Rice Krispies Treats, and more.

Flavors in the release include salted caramel, chocolate caramel, snickerdoodle, and more.