As a Preferred Salty Snack of the Kentucky Derby, the popped, never fried snack offers at-home Derby viewers the chance to win $20,000 plus a Derby-style garland of PopCorners.
The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.
Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.
This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.
Back by popular demand, Sandwi-chips, crafted with Herr’s flavor expertise, feature bold condiment flavors and a hearty crunch that aims to complement sandwiches.
The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse's path.
Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide, while the other three varieties are available regionally in the areas that inspired their flavor.