MPearlRock, an investment firm, announced the acquisition of The Good Crisp Company, a brand offering classic snack formats reimagined with a cleaner label and healthier attributes. MPearlRock focuses on identifying, backing, and building high-growth, emerging consumer packaged goods brands. Terms of the transaction were not disclosed.

Founded in 2015 by Matt Parry, The Good Crisp Company has aimed to establish itself as a differentiated brand in the salty snack category, offering "guilt-free" canister chips, cheeseballs and crinkle cut chips in classic flavors that are characterized by their gluten-free, non-GMO, and no artificial flavor/ingredient attributes. The Good Crisp Company's products are available in over 20,000 retail doors across the U.S., Canada, Australia and the UK, and is one of the fastest growing clean-label salty snack platforms in the U.S. today, it notes.

Brian Kelley, CEO of MPearlRock, comments, “Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing on taste. The Good Crisp Company does just that by leading with its 'great taste, no guilt' consumer proposition, which is simple yet strong. We’ve found that it is rare to find a company that can deliver on both promises like they do. We are thrilled to partner with Matt and his team and are excited to be a part of the company’s next phase of growth.”

“This partnership with MPearlRock is an incredibly exciting milestone for The Good Crisp Company,” says Matt Parry, founder and CEO of The Good Crisp Company. “They share our vision for building a better-for-you snack platform that never compromises on quality or taste and bring deep expertise in scaling high-quality packaged food brands. With MPearlRock’s strategic support, resources, and collaborative approach, we believe we are exceptionally well positioned to accelerate growth, expand our reach, optimize our manufacturing footprint, and continue delivering for our consumers as we enter our next chapter.”

Gibson, Dunn, & Crutcher acted as legal counsel to MPearlRock while Morrison & Foerster served as legal counsel to The Good Crisp Company.

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