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Home » Topics » Columns » Better-for-you

Better-for-you
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Three Jackson’s chips bags over green and yellow background

2026 Snack Producer of the Year: Jackson’s

The rapidly growing better-for-you snack brand, known for using avocado oil to cook its chips, is a hit with health-conscious consumers and retailers alike.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 9, 2026

Since our editorial team first visited Jackson’s about 2.5 years ago, the BFY savory snack company has increased its workforce to meet production demands, launched innovative new products, and broken ground on a state-of-the-art warehouse.


Read More
Hands holding two parallel mini baguettes

High-fiber items can draw in health-minded consumers

An expert from Bay State Milling discusses solutions available to producers.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 15, 2025

With leaders and market experts predicting a surge in fiber’s popularity, producers are looking for solutions and opportunities.


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kii naturals crisps

Kii Naturals launches rebrand, new organic crisps

The BFY crisp line is made without artificial ingredients, containing "Nothing but Nature."
SF&WB Staff
October 1, 2025

NuStef Baking has announced a brand refresh for Kii Naturals, including updated packaging, alongside the launch of an organic, double-baked artisan crisp.


Read More
junkless protein bar

Junkless debuts BFY protein bars

Each bar contains 15 g of protein, 3–5 g of sugar, 6–8 g of fiber, and 5–9 g of net carbs.
SF&WB Staff
October 1, 2025

Meant to taste like dessert, the bars contain 15 g protein, come in four flavors, and are made without without artificial colors, flavors, preservatives, sugar alcohols, or other "junk."


Read More
lesser evil snacks

2025 Snack Producer of the Year: LesserEvil

Since the CEO purchased LesserEvil, the BFY brand has grown leaps and bounds, innovated in numerous ways, and joined an international food giant.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 19, 2025

Better-for-you bites are growing more rapidly than their conventional counterparts, according to Snack Food & Wholesale Bakery’s State of the Industry: Snacks coverage. 


Read More
katjes warehouse

Katjes offers BFY, vegetarian gummies

The company listens to consumer needs and offers a completely plant-based lineup.
Lis Parker
Liz Parker Kuhn
May 7, 2025

The European company is expanding its gummies to the U.S.


Read More
butter and oil

In bakery and snack items, fats and oils perform multiple roles

Producers are faced with balancing the right ingredients, appealing fat content, texture, and taste.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2025

When working fats and oils into their formulations, bakery and snack producers have to balance a number of factors to keep consumers happy.


Read More
realsy date-based snack

Culinary magazine staff salutes their favorite snacks

The staff of Bon Appetit recently confessed which better-for-you bites they crave.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 27, 2025

When they aren’t cooking up gourmet dishes or dining out, Bon Appetit editors dig BFY bites.


Read More
bread

Functional and nutritional ingredients aim to please health-conscious consumers

Suppliers are giving snack and bakery producers a broadening range of options.
Joyce Friedberg
November 8, 2024

Consumers increasingly seek products with better-for-you nutritional profiles; the right ingredients can help deliver.


Read More
Sola bread variety

Bagel sales hold steady as BFY brands deepen connections

While traditional products continue to sell, consumers increasingly are reaching for better-for-you items.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
November 7, 2024

Bagels continue to tempt consumers, with better-for-you versions attracting attention and dollars.


Read More
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