Sweet Loren's debuts Hello Kitty-themed cookie dough Each Birthday Cake-flavored pack contains 12 pre-cut cookies. SF&WB Staff June 24, 2025 The cookie dough is made with wholesome ingredients and free of the top 14 allergens (including gluten, dairy, eggs, peanuts, and tree nuts). Read More
Fave'Wich debuts freezer-free crustless sandwich The sandwich is dairy-free, nut-free, and plant-based. SF&WB Staff June 24, 2025 The snack features smooth, nut-free butter and a sweet, all-natural grape jelly between soft, crust–free, fresh–baked bread. Read More
Krispy Kreme introduces all-new Fourth of July doughnuts The holiday snack lineup will be available for a limited time. SF&WB Staff June 23, 2025 The lineup includes a Freedom Ring Doughnut, USA Party Doughnut, and Vanilla Cookies & Kreme Liberty Crunch Doughnut.Read More
State of the Industry 2025: Bakery pros are up to the challenges ahead Leaders from the American Bakery Association share perspective on current and emerging industry issues. Jenni Spinner June 23, 2025 In an environment rife with uncertainty, industry professionals are readying themselves for what the future holds.Read More
Insomnia Cookies debuts ’M3GAN 2.0’-inspired lineup The late-night bakery will be offering limited-time movie-themed treats. SF&WB Staff June 20, 2025 The partnership celebrates the sequel to the 2023 horror movie and marks Insomnia Cookies' fourth big-screen partnership.Read More
State of the Industry 2025: Bittersweet results hit desserts While the past year brought declines in several subcategories, bright spots still appeared. Jenni Spinner June 20, 2025 Shoppers are still reaching for cakes, pies, and other sweet temptations, though many categories saw a drop in sales.Read More
Mott's debuts soft-baked, apple-filled bars The snack is made with apple puree and wrapped in a whole-wheat flour exterior. SF&WB Staff June 19, 2025 The brand is adding soft-baked apple-filled bars to its Soft Baked portfolio, made with real fruit in Apple, Strawberry, and Blueberry flavors.Read More
Voodoo Doughnut celebrates Juneteenth with treats The special-edition Sprinkle Cakes are available to order in-store and online. SF&WB Staff June 19, 2025 Partial proceeds of all Juneteenth Sprinkle Cakes sold on June 19 will benefit the Thurgood Marshall College Fund.Read More
Di Fara launches frozen vodka sauce pizza The pizza is made with San Marzano tomatoes and a proprietary cheese blend. SF&WB Staff June 18, 2025 Rooted in a 60-year legacy and reportedly long considered a gold standard in New York-style pizza, Di Fara’s newest innovation brings something completely fresh to the frozen aisle, the company notes. Read More
Dirty Dough releases LTO cookie with Nerds The Nerds Sugar Crush treat is available through June 19 and will return in August. SF&WB Staff June 18, 2025 The cookie company recently teamed up with Ferrara's Nerds brand to debut a sweet and colorful treat featuring the candy.Read More