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Sweet Loren's debuts Hello Kitty Birthday Cake Cookie Dough

Sweet Loren's debuts Hello Kitty-themed cookie dough

Each Birthday Cake-flavored pack contains 12 pre-cut cookies.
SF&WB Staff
June 24, 2025

The cookie dough is made with wholesome ingredients and free of the top 14 allergens (including gluten, dairy, eggs, peanuts, and tree nuts).


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Fave'Wich debuts freezer-free crustless sandwich

Fave'Wich debuts freezer-free crustless sandwich

The sandwich is dairy-free, nut-free, and plant-based.
SF&WB Staff
June 24, 2025

The snack features smooth, nut-free butter and a sweet, all-natural grape jelly between soft, crust–free, fresh–baked bread. 


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Krispy Kreme introduces all-new Fourth of July doughnuts

Krispy Kreme introduces all-new Fourth of July doughnuts

The holiday snack lineup will be available for a limited time.
SF&WB Staff
June 23, 2025

The lineup includes a Freedom Ring Doughnut, USA Party Doughnut, and Vanilla Cookies & Kreme Liberty Crunch Doughnut.


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ABA panel

State of the Industry 2025: Bakery pros are up to the challenges ahead

Leaders from the American Bakery Association share perspective on current and emerging industry issues.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 23, 2025

In an environment rife with uncertainty, industry professionals are readying themselves for what the future holds.


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Insomnia Cookies debuts ’M3GAN 2.0’ inspired lineup

Insomnia Cookies debuts ’M3GAN 2.0’-inspired lineup

The late-night bakery will be offering limited-time movie-themed treats.
SF&WB Staff
June 20, 2025

The partnership celebrates the sequel to the 2023 horror movie and marks Insomnia Cookies' fourth big-screen partnership.


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Paris-Baguette Pistachio Strawberry

State of the Industry 2025: Bittersweet results hit desserts

While the past year brought declines in several subcategories, bright spots still appeared.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 20, 2025

Shoppers are still reaching for cakes, pies, and other sweet temptations, though many categories saw a drop in sales.


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Mott's debuts soft-baked, apple-filled bars

Mott's debuts soft-baked, apple-filled bars

The snack is made with apple puree and wrapped in a whole-wheat flour exterior.
SF&WB Staff
June 19, 2025

The brand is adding soft-baked apple-filled bars to its Soft Baked portfolio, made with real fruit in Apple, Strawberry, and Blueberry flavors.


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Voodoo Doughnut celebrates Juneteenth with treats

Voodoo Doughnut celebrates Juneteenth with treats

The special-edition Sprinkle Cakes are available to order in-store and online.
SF&WB Staff
June 19, 2025

Partial proceeds of all Juneteenth Sprinkle Cakes sold on June 19 will benefit the Thurgood Marshall College Fund.


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Di Fara launches frozen vodka sauce pizza

Di Fara launches frozen vodka sauce pizza

The pizza is made with San Marzano tomatoes and a proprietary cheese blend.
SF&WB Staff
June 18, 2025

Rooted in a 60-year legacy and reportedly long considered a gold standard in New York-style pizza, Di Fara’s newest innovation brings something completely fresh to the frozen aisle, the company notes. 


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Dirty Dough releases LTO cookie with Nerds

Dirty Dough releases LTO cookie with Nerds

The Nerds Sugar Crush treat is available through June 19 and will return in August.
SF&WB Staff
June 18, 2025

The cookie company recently teamed up with Ferrara's Nerds brand to debut a sweet and colorful treat featuring the candy.


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