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Home » Topics » Bakery Products

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Hostess, Peeps release Marshmallow Filled Cupcakes

Hostess, Peeps release Marshmallow Filled Cupcakes

The LTO snack will be rolling out nationwide in an 8-count pack.
SF&WB Staff
February 23, 2026

The treat combines the classic golden snack cake with a creamy marshmallow filling and Peeps-inspired yellow icing, finished with the brand's signature squiggle.


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Krispy Kreme partners with Oreo for LTO collection

Krispy Kreme partners with Oreo for LTO collection

Two new doughnuts join a consumer favorite, beginning February 24.
SF&WB Staff
February 23, 2026

The dozen will feature three of each of the treats, plus three Original Glazed.


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GoNanas, Little Bites aim to reinvent a childhood classic

GoNanas, Little Bites announce LTO collab

The new Blueberry Muffin Banana Bread Mix is available at Target.
SF&WB Staff
February 22, 2026

Unlike traditional packaged mini muffins, the product invites consumers to bake the mix at home.


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Old El Paso launches Tex-Mex Pizza Kit

Old El Paso launches Tex-Mex Pizza Kit

Each package includes tostadas, seasoning, taco sauce, and queso.
SF&WB Staff
February 20, 2026

 The new product is available now at Walmart and will be on shelves at retailers nationwide in June.


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Food Network celebrity chef chats Italian-American confectionery trends

Chef Christian Petroni chats Italian-American baking

The innovator has been in the restaurant business since he was 12 years old.
Lis Parker
Liz Parker Kuhn
February 20, 2026

The Food Network star and celebrity chef chats bakery and confectionery trends, as well as Nutella's "Stacks for Giving Back" program.


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Little Debbie debuts Strawberry Delights

Little Debbie debuts Strawberry Delights

The snack brand is also rereleasing its spring lineup.
SF&WB Staff
February 20, 2026

The new treat features a soft, smiling cookie with sweet strawberry-flavored jam.


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Uncrustables Protein

J.M. Smucker co. to make Uncrustables fridge-friendly

The product can soon be stored refrigerated for up to five days or kept in the freezer.
SF&WB Staff
February 19, 2026

Uncrustables can soon be stored either in the refrigerator at home for up to five days — reducing thaw time — or kept in the freezer for longer-term storage.


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Oreo unveils Marvel Stuf of Doom cookies

Oreo unveils Marvel Stuf of Doom cookies

The snack introduces a new flavor, with graham cracker and toasted marshmallow.
SF&WB Staff
February 19, 2026

The cookies will begin rolling out at retailers nationwide starting on March 2 and will only be available for a limited time, while supplies last.


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Gonnella sourdough

Consumers continue to raise a toast to breads

With sales holding steady, shoppers are reaching for a mix of familiar and new products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
February 19, 2026

While bread buyers show interest in better-for-you traits, most producers report taste remains the top draw.


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Krispy Kreme introduces Winter Seasonal Collection

Most popular new products: January 2026

See which products received the most clicks on Snack Food & Wholesale Bakery last month.
Lis Parker
Liz Parker Kuhn
February 17, 2026

Snacks range from PepsiCo’s Flavor Swap chips to Cap’n Crunch Mystery flavor, Cheez-It gluten-free crackers, Dave’s Killer Bread breakfast bars, and more.


Read More
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