Rolling out nationwide at retailers in October, the Eggo Stranger Things Strawberry Waffles feature a red color derived from natural sources. To support the launch, Eggo is also distributing 11,000 boxes of waffles through a national giveaway.
Meant to taste like dessert, the bars contain 15 g protein, come in four flavors, and are made without without artificial colors, flavors, preservatives, sugar alcohols, or other "junk."
Released in collaboration with General Mills, Ghost protein bars will be available in three flavors: Chocolate Caramel, Chocolate Peanut Butter, and Choco Chip Cookie Dough.
Intended for sale at retail, the muffin and brownie launch responds to growing demand for safer gluten-free bakery options and capture impulse purchases.