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Home » Topics » Bakery Products

Bakery Products
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ortega cheez-it

Ortega introduces Cheez-It taco shells

The crossover tortilla is available at Target stores and select retailers nationwide.
SF&WB Staff
October 7, 2025

Available at Target and select retailers nationwide, the product combines the flavor of Cheez-It crackers with the texture of Ortega’s hard taco shell.


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Thomas' launches High Protein Bagels

Thomas' High Protein Bagels hit shelves

The better-for-you option is now available across the U.S. for SRP $5.99.
SF&WB Staff
October 7, 2025

Thomas' new High Protein Bagels are gluten-free, contain 20 g of plant-based protein, and come in Plain and Everything flavors.


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fitcrunch strawberry strudel

FitCrunch offers Strawberry Strudel protein bar LTO

The release supports National Breast Cancer Awareness Month and Susan G. Komen.
SF&WB Staff
October 7, 2025

In recognition of National Breast Cancer Awareness Month, FitCrunch has released a limited-time Strawberry Strudel protein bar. The company will also donate a minimum of $75,000 to Susan G. Komen.


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Philadelphia Frozen Cheesecake and Cinnamon Frosting

Philadelphia Cream Cheese creates frozen cheesecakes

Cinnamon Cream Cheese Frosting was also announced alongside the launch.
SF&WB Staff
October 7, 2025

After three years of development, Philadelphia Cream Cheese is launching a Frozen Cheesecake offering in Original and Strawberry Swirl. The company also unveiled Cinnamon Cream Cheese Frosting.


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barebells coco caramel almond

Barebells introduces Coco Caramel Almond

The protein bar is made with caramel, coconut flakes, almonds, and milk chocolate.
SF&WB Staff
October 7, 2025

Available October 6, the new Barebells Coco Caramel Almond protein bar is made with caramel, real coconut flakes, crunchy almonds, and a milk chocolate coating.


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Box of cookie mix next to chocolate chips cooling

Clean-label cookie cravings fuel My Better Batch’s growth

Since debuting in 2024, the baking mix brand’s expansion has kept the founder busy.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 7, 2025

The baking mix producer, which debuted in April 2024, has expanded its reach, thanks to consumer interests in BFY treats and easy-to-make cookies.


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goldfish x peanuts

Goldfish offers seasonal Snoopy-shaped grahams

The peppermint-cocoa Holiday LTOs celebrate Peanuts’ 75th anniversary.
SF&WB Staff
October 6, 2025

Coinciding with the 75th anniversary of Peanuts and the Holiday season, Goldfish is offering Goldfish Snoopy Peppermint Cocoa Grahams for a limited time, beginning in November.


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Pumpkin Spice IQBAR in halloween tableau

IQBAR brings back pumpkin spice flavor

The seasonal treat combines pumpkin and cinnamon notes in the brain-boosting bar.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 6, 2025

The better-for-you brand combines purported cognitive functions with the popular seasonal flavor.


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Johanna Gaines Magnolia Table cinnamon rolls

Magnolia Table debuts frozen baked goods

The products are available only at Target and the brand's restaurant in Waco, TX.
SF&WB Staff
October 6, 2025

The line of frozen baked goods from Chip and Joanna Gaines' Magnolia Table includes rolls, breads, cookies, and biscuits based on recipes from Magnolia Table cookbooks and restaurant offerings.


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krispy kreme trick or treat collection

Krispy Kreme launches Trick or Treat! Collection

Four new flavors are available at select shops for a limited time this Halloween season.
SF&WB Staff
October 6, 2025

The Halloween doughnuts are packaged in a seasonal box. Krispy Kreme will also offer two opportunities for guests in costume to receive a free doughnut this October.


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