Bakery Products

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The company's BFY product range supports a range of dietary preferences, including keto and GLP-1 lifestyles, and is positioned to meet growing demand for nutrient-dense foods.

New items include bars, cinnamon rolls, and waffle bites. The brand’s core menu of layered cookies remains, with a weekly rotation of limited-time flavors.

The LTO includes exclusive packaging and four Halloween-themed flavors.

Alongside the launch of the new high-protein Pop-Tarts, Kellanova is also reintroducing the Pop-Tarts Frosted Chocolate Chip Cookie Dough toaster pastry due to popular demand.

Hershey will present new product launches and merchandising strategies aimed at driving growth in the convenience channel.

Available for a limited time, the seasonal assortment includes six seasonally themed doughnuts made fresh daily.

Keebler is launching two limited-time products inspired by the upcoming film Wicked: For Good: Mint Fudge Stripes cookies and Chocolatey Mint Ready Crusts.

The seasonal limited-time offering features sugar cookie-flavored flakes, granola clusters, and red and green sweet pieces.

Ra’Chard Dennis has been named senior vice president, operations, and Alexander Rosenthal has joined the brand’s board of directors.

At NACS 2025 this October, Ready will introduce its Iced Oatmeal Cookie Protein Bar, and its Movie Theater Popcorn and Maple Sea Salt Protein Puffs.