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Pop-Tarts brings back Frosted Pumpkin Pie flavor

Pop-Tarts brings back Frosted Pumpkin Pie flavor

The seasonal product is now available nationwide for $3.89 per box.
SF&WB Staff
July 30, 2025

The breakfast treat features a pumpkin pie-flavored center encased in a pastry crust, and is topped with sweet frosting.


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General Mills' Monsters Cereals get Jim Henson Company upgrade

General Mills' Monsters cereals get Jim Henson Co. upgrade

The breakfast is being reimagined through a collab with the Muppets' company.
SF&WB Staff
July 30, 2025

Starting in August, LTO boxes will debut featuring puppet-themed versions of the Monsters.


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Goldfish, Dunkin' partner on Pumpkin Spice Grahams

Goldfish, Dunkin' partner on Pumpkin Spice Grahams

The snack is returning to shelves for the first time since 2023.
SF&WB Staff
July 29, 2025

The seasonal treat is flavored with a blend of pumpkin, doughnut glaze, cinnamon, cloves, and nutmeg


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Paris Baguette introduces LTO Dubai Chocolate lineup

Paris Baguette debuts Dubai Chocolate Strawberry Pizzetta

The snack joins the cafe's pistachio-centric Chocolate Tart and Mochi Donut.
SF&WB Staff
July 29, 2025

The treat includes the chain's signature pizzetta dough, freshly baked with a layer of custard, topped with chocolate, pistachio cream, crunchy kataifi, and fresh strawberries.


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Several IQBAR protein bars on multicolored background

IQBAR has functional ingredients on the brain

The company’s bars include ingredients geared toward boosting cognitive function.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
July 29, 2025

In addition to plant-based protein and fiber, the snack products include lion’s mane, magnesium, and other things intended to improve brain health.


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Novos launches nutritional snack bar

Novos launches nutritional snack bar

The product's primary ingredients aim to support short- and long-term health.
SF&WB Staff
July 29, 2025

The new bar contains five longevity ingredients, 15 g of protein, and 20 superfoods.


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SunChips, Baked by Melissa announce LTO cupcake collection

SunChips, Baked by Melissa announce LTO cupcakes

Flavors include Honey BBQ, Harvest Cheddar, and Garden Salsa.
SF&WB Staff
July 29, 2025

The first-ever chip collaboration from the dessert brand aims to push the boundaries of sweet and salty combos.


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Krispy Kreme debuts ‘Passport to Italy’ doughnuts

Krispy Kreme debuts ‘Passport to Italy’ doughnuts

The Italian-inspired snacks will be available for a limited time.
SF&WB Staff
July 29, 2025

The collection features three desserts reimagined as the brand's signature treat.


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General Mills introduces ‘Wicked: For Good’ lineup

General Mills introduces ‘Wicked: For Good’ lineup

The treats includes cookies, cupcakes, and cake pops.
SF&WB Staff
July 28, 2025

The brand is also rereleasing Betty Crocker’s Mix-to-Reveal baking kits.



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Farm Rich releases three frozen snacks

Farm Rich releases three frozen snacks

The brand's new savory appetizers both include 9 to 12 g of protein per serving.
SF&WB Staff
July 25, 2025

The lineup includes Buffalo Style Chicken Roll-Ups, Italian Sausage Mozzarella Cheese Sticks, and Chocolate Brownie Bites.


Read More
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