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Home » Topics » Bakery Products » Snack Cakes

Snack Cakes
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Pink and white packaging with a picture of Wonder crème filled chocolate cupcakes on it.

State of the Industry 2026: Bakery snacks satisfy sweet cravings

Consumers are still turning to the category for everyday treats.
Lis Parker
Liz Parker Kuhn
June 19, 2026

Indulgent options are continuing to evolve, with plenty of varieties available.


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Marinela, Bimbo team up with Hershey's for U.S. debut

Marinela, Bimbo team up with Hershey's for U.S. debut

The lineup includes snack cakes, muffins, and chocolate-filled croissants.
SF&WB Staff
June 18, 2026

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.


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Drake's Cakes unleashes Salty Caramel Devil Dogs

Drake's Cakes unleashes Salty Caramel Devil Dogs

The baked good includes a smooth layer of creme in the middle.
SF&WB Staff
June 4, 2026

The new treat is now available across the Eastern U.S. in 8-count boxes.


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Triptych of Oreo Confetti Cakester cartons

Consumers talk about Oreo snack cakes, Mondelēz listens

Snackers weighed in on how Cakesters could be improved, and the brand reacted.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 14, 2026

After the baked treats returned from a hiatus, the company collected feedback from people and tweaked to reflect their input.


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Flowers Foods launches new breakfast offerings

Flowers Foods launches new breakfast offerings

The convenience-minded products aim to appeal to on-the-go lifestyles.
SF&WB Staff
May 6, 2026

The snack brand is adding to its Canyon Bakehouse, Dave's Killer Bread, Simple Mills, Tastykake, and Wonder lineups.


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Group of Oreo-branded products on blue background

Oreo announces slate of new, returning treats

The Mondelēz brand is rolling out a mix of debuts and past popular releases.
SF&WB Staff
December 15, 2025

The cookie line is closing out 2025 and ringing in the new year with a mix of Oreo cookies, Oreo Minis, and snack cakes, plus new package configurations.


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little debbie christmas tree anniversary

Little Debbie celebrates 40 years of Christmas Tree Cakes

In recognition of the seasonal product, McKee Foods is launching a giveaway.
SF&WB Staff
October 20, 2025

McKee Foods, maker of Little Debbie snacks, is recognizing the 40th anniversary of the Little Debbie Christmas Tree Cake with special packaging, merchandise, a giveaway, and recipes. 


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Hotel room decorated in candy corn theme

Fun Friday: Collabs galore with CakeBites x Stranger Things, Knicks x Insomnia Cookies, and Mars Wrigley ITR x Crocs

Is your home state among the top 10 candy corn loving regions? Find out here.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 3, 2025

If you're a big fan of Stranger Things and also love delicious miniature cakes, you're definitely going to want to read this week's Fun Friday.



Read More
Packages of various single-serve Little Debbie cakes

McKee Foods unveils Little Debbie single-serve options

The bakery snacks are geared toward customers looking for a grab-and-go treat.
SF&WB Staff
September 3, 2025

The lineup of grab-and-go bakery snacks includes a twist on the company's Nutty Buddy peanut-butter-and-chocolate wafer treats.


Read More
iced lemon loaf cake

State of the Industry 2025: Bakery snacks continue innovating

Challenges persist, but producers in the snack cakes arena continue to show resilience and creativity
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 24, 2025

When searching for snack cakes, consumers look for indulgence, affordability, and convenience.


Read More
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