The Thomas' brand announced the introduction of new Limited Edition Blueberry Pancake Swirl Bread — 'swirling' the summer flavor of blueberry pancakes into their signature Swirl Bread line.
Bread is the largest category in the baking industry, and as such, faces continual challenges related to incremental growth. While legacy brands continue to perform well, the fresh bread, bagel and English muffin categories remained largely flat to slightly down over the past year.
On a recent supermarket trip in my suburban Chicago neighborhood, I grabbed a loaf of Butternut bread (a classic Chicago brand dating back to 1893—and one that my kids love) and noticed a QR code on the bag next to the message of, “Be Informed: Go to WhyEatBread.com.”
When an upstart local bakery does something particularly well, people take notice. Word spreads, the business grows and notoriety develops through the surrounding region.