Last year, the OLD BAY Goldfish crackers sold out online in only nine hours.
May 9, 2023
Goldfish and OLD BAY are bringing back the limited-edition OLD BAY crackers with a fully integrated campaign, including a partnership with singer, songwriter Lisa Loeb.
If someone were to write the classic American dream tale, the story behind Sugar Bowl Bakery just might be the ideal subject. The Ly brothers (who arrived from Vietnam in 1979 as refugees with very little in the way of money, resources, or connections) at first struggled to make ends meet.
The snack cakes and loaves sector showed great promise over the last 12 months, presumably because consumers are now out and about more, and they want individual servings or on-the-go bakery snacks to fit their busy lifestyles.