Stabilizers such as thickeners, hydrocolloids, gums, and starches are a category of ingredients that many are probably not familiar with, yet they help create the desired texture, mouthfeel, and sensory characteristics of the product.
Product purchase and consumption patterns in America point toward a desire for affordable simplicity in our foods. This has catalyzed ongoing product development efforts to meet increasing consumer demand for natural and organic snacks. And efforts to bring cleaner snacking options to more Americans find increased success when retailers can offer such simplified products at affordable price points.
Puffed and extruded snacks have been a staple in pantries for many years. Recently, however, manufacturers have been upping their game, using clean-label ingredients and a variety of different flavors to attract new consumers to the category.
The hard pretzel category grew steadily in the past year as consumers stuck at home continued to snack, although fortunes varied significantly from brand to brand. During the past year, consumer focus on cleaner labels and healthier ingredients has ramped up, while manufacturers have continued to experiment with a wider variety of flavors. Pretzel product and ingredient makers predict those trends will continue.