Articles by SF&WB Staff

Next month opens with two popular events, May the 4^th and Cinco de Mayo, for which the foodservice brand will release limited-time offerings.

The natural frozen comfort food brand is adding seasoned CPG operator Rob Leibowitz to board of directors and finance executive Brent Chu to its team.

As an official sponsor of the event, the brand is inviting consumers to experience the tournament through products inspired by global culinary flavors.

The special-edition cereal boxes, available nationwide April 26, invite families to rediscover the joy of surprise toys, hands-on play, and the timeless magic of childhood breakfasts that connect generations, the brand says.

The launch marks the fourth addition to the lineup since its 2025 debut, joining Buffalo Style and Ranch, Mango and Jalapeno, and Smoked Original and Teriyaki.

The new snack solution aims to reduce oil content, enhance product quality, and lower operating costs for batch-fried applications.

The flavors, which include Chile Lime, Cinnamon Churro, and Sea Salt, aim to tap into trends, including bold and savory, sweet and indulgent, and simple and classic.

The newly elected roster was presented by the org's nominating committee during its Annual Meeting and Leadership Conference, April 15–17 in Bentonville, AR.

The move aims to further strengthens the company’s innovation and product development capabilities.

The strategic move aims to position the company for greater alignment and long-term growth across U.S. operations, it says.