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Home » HI-CHEW

Articles Tagged with ''HI-CHEW''

HI-CHEW to debut Lychee and Raspberry stick

HI-CHEW to debut Lychee and Raspberry stick

The candy will launch at the Sweets & Snacks Expo this month.
Candy Industry Staff
May 8, 2026

The brand also unveils a new packaging refresh across its stick portfolio, designed to make the unwrapping experience even more playful and engaging, it says.


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HI-CHEW parent company to acquire My/Mochi Ice Cream

HI-CHEW parent company to acquire My/Mochi Ice Cream

Morinaga & Co, Ltd. aims to expand its U.S. snack portfolio.
Candy Industry Staff
March 10, 2026

The treat brand is rooted in Japanese confectionery traditions, and was first introduced in Los Angeles in 1993.



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HI-CHEW introduces its first-ever Easter Mystery Mix

HI-CHEW introduces its first-ever Easter Mystery Mix

The brand is aiming to provide an interactive candy experience, it says.
Candy Industry Staff
March 2, 2026

The LTO features a colorful assortment of confections, including Rainbow Sherbet, Strawberry Lemonade, Yuzu Lime, and a brand-new flavor.


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HI-CHEW Mystery Mix

Innovation flavors HI-CHEW recipe for growth

The Japanese company, popular with consumers in its home country, is increasingly appealing to U.S. candy buyers.
Bailee Henderson
Bailee Henderson
October 28, 2025

Teruhiro (Terry) Kawabe, chief representative for the USA & president, CEO of Morinaga America, Inc., discusses the history of HI-CHEW and recent innovations like the new Halloween Mystery Mix.



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Black man playing with colorful candy in factory

Fun Friday: Home Run Inn’s pizza party, Cup Noodles gets sweet and seasonal

What’s in the job description of a ‘chief candy officer?’ Mike and Ike can tell you.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 17, 2025

If you're hungry for more interesting Halloween news and facts, be sure to check out the news in this Fun Friday because there's a bunch.


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Melissa Joan Hart chats on phone with Pop Secret popcorn

Fun Friday: Doughboy supersizes, HI-CHEW throws a party, Land O’Lakes releases LTO shoes that give back

Former teen TV star Melissa Joan Hart pops in to hear your delicious secrets.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 19, 2025

Fans of the spooky show Stranger Things will want to check out the tie-ins in this edition of our weekly Fun Friday roundup.



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HI-CHEW mystery flavor

Flavor, innovation: HI-CHEW's formula for global growth

Japanese candy HI-CHEW has caught the eye of U.S. consumers by keeping it creative.
Bailee Henderson
Bailee Henderson
September 12, 2025

Teruhiro (Terry) Kawabe, chief representative for the USA & president, CEO of Morinaga America, Inc., discusses the history of HI-CHEW and recent innovations like the new Halloween Mystery Mix.


Read More
hi chew mystery mix

HI-CHEW unveils Halloween mystery mix

The seasonal assortment includes three returning flavors and one mystery chew.
Candy Industry Staff
August 26, 2025

Consumers can visit HI-CHEW's website to guess the mystery flavor and enter for a chance to win prizes.


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Children and adults wearing colorful clothes, shot from below

Fun Friday: HI-CHEW brings back playful partnership, snack bars give back, pickle preferences persist

J.M. Smucker's collaboration with an apparel brand leads to tasteful fashion options.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 22, 2025

Can you spot one of the title characters from the animated series Rick & Morty in one of this week's pictures? If you see it, email us and let us know!


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Fun Friday: Khloud at LAX, Kellanova x U.S. Soccer Federation, HI-CHEW back-to-school events

Fun Friday: Khloud at LAX, Kellanova x U.S. Soccer Federation, HI-CHEW back-to-school events

Trident launches "TriDifferent" campaign.
Lis Parker
Liz Parker Kuhn
August 8, 2025

How do you make chewing gum for a country where gum is famously banned? A Singapore ad agency has a solution.


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