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Home » Keywords: » Mars Wrigley ITR

Items Tagged with 'Mars Wrigley ITR'

ARTICLES

Hotel room decorated in candy corn theme

Fun Friday: Collabs galore with CakeBites x Stranger Things, Knicks x Insomnia Cookies, and Mars Wrigley ITR x Crocs

Is your home state among the top 10 candy corn loving regions? Find out here.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 3, 2025

If you're a big fan of Stranger Things and also love delicious miniature cakes, you're definitely going to want to read this week's Fun Friday.



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Mars Wrigley ITR launches M&M's shopping concept

Mars Wrigley ITR launches M&M's shopping concept

The chocolatier has debuted its first shop-in-stop at Antalya Int'l Airport, Turkey.
Candy Industry Staff
July 23, 2025

The confectioner brand's shop in Antalya is the first in a series of Experience stores, launching in various formats and locations in the near future. 


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Mars Wrigley ITR brings new innovations to TFWA Asia Pacific

Mars Wrigley ITR brings innovations to TFWA Asia Pacific

The candy brand will showcase two new gifting options at the conference.
Candy Industry Staff
May 7, 2025

Mars Wrigley International Travel Retail (MWITR) is returning to the conference this year with a focus on helping travel retailers attract more shoppers and drive revenue. 


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Mars Wrigley ITR to showcase summer candies

Mars Wrigley ITR to showcase summer candies

The new range caters to souvenir shopping and gifting in travel retail.
Candy Industry Staff
March 7, 2025

The brand will showcase M&M’s Summer USA Collection at the Summit of the Americas.


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Mars Wrigley ITR unveils new products at TFWA

Mars Wrigley ITR unveils new products at TFWA

The brand is relaunching its M&M's party pack.
Candy Industry Staff
October 3, 2024

Mars Wrigley International Travel Retail (MWITR) showcased at TFWA World Exhibition how the company will leverage its M&M’s brand to deliver engaging experiences for the travelling consumer.


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An De Volder appointed market director of Mars Wrigley ITR

An De Volder named market director of Mars Wrigley ITR

The executive, currently a general manager in the EU, will take the ITR helm on October 1.
SF&WB Staff
September 18, 2024

The company executive has held various leadership roles in different categories at Mars since 2001. 


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Mars Wrigley ITR focuses on new products, Americas strategy

Mars Wrigley ITR focuses on new products, Americas strategy

The brand's expanded portfolio aims to better fulfill travelling consumers’ needs.
Lis Parker
Liz Parker Kuhn
April 4, 2024
The brand's moment-led strategy looks to excite and engage travelers with the right offer at every relevant touchpoint.
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Mars Wrigley ITR and ARI debut first Transaction Zone areas at Dublin airport

Mars Wrigley ITR and ARI debut first transaction zone areas at Dublin airport

The transaction zone area is one of the key focus areas for MWITR.
Lis Parker
Liz Parker Kuhn
January 25, 2024

At Dublin Airport’s terminals 1 and 2, travelers can find the new queue-system, and manned transaction zones, including an optimized cross category portfolio to better fulfil the traveler’s needs.


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Mars Wrigley ITR to showcase strategy at TFWA World Exhibition 2023

Mars Wrigley ITR to showcase strategy at TFWA World Exhibition 2023

MWITR will introduce new product innovations and opportunities.
September 19, 2023

Mars Wrigley International Travel Retail will share the next chapter of its moment led strategy October 1–5 during the TFWA World Exhibition & Conference in Cannes.


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Mars Wrigley ITR ready to unlock Asia-Pacific Travel Retail market

Mars Wrigley ITR ready to unlock Asia-Pacific Travel Retail market

Brand to share more on the evolution of its ITR portfolio at TFWA Asia Pacific.
April 24, 2023

The Asia-Pacific Travel Retail markets hold a significant growth potential for the confectionary category, in isolation and versus other regions.


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