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Bakery ProductsNew Snack and Bakery ProductsBreadsLoaf Breads

Izzio Artisan Bakery releases sourdough sandwich breads

The brand is also debuting its first-ever marketing campaign.

By SF&WB Staff
Izzio Artisan Bakery releases marketing campaign, new sourdough
Courtesy of Izzio Artisan Bakery
January 19, 2026

Izzio Artisan Bakery, a family-owned national bakery based in Colorado, is unveiling a new line of Izzio Organic Artisan Sandwich Breads. The brand's new Organic Artisan Sandwich Breads are made with living sourdough cultures, slow fermentation, and start with the same three ingredients as all Izzio breads—freshly milled custom unbleached flour, water from the Rocky Mountains, and salt, the company says.

The new Izzio Organic Artisan Sandwich Breads (MSRP $6.49) all offer 3-4 g of protein per slice, are free of seed oils and vital wheat gluten, and are available in six certified organic, Non-GMO Project Verified varieties, including:

  • Sourdough – Famous for its natural tangy flavor, this is the most classic flavor among the new sandwich breads.
  • Classic White – A grown-up classic, this bread is free from bleached or bromated flour and reportedly delivers a light texture and slightly sweet flavor.
  • Whole Wheat – Naturally sweetened with honey and molasses, and made with avocado oil, this loaf has a slightly nutty flavor and delivers 18 g of whole grains per serving.
  • Ancient Grains – Crafted with avocado oil and a blend of nutrient-rich grains like quinoa, millet, and buckwheat, this rustic bread features a nutty, earthy flavor and 8 g of whole grains per serving. 
  • Sprouted Seeds – Sweetened naturally with honey and featuring a light and airy texture, this bread is baked with a 5-seed blend of flax, pumpkin, poppy, millet, and sunflower seeds.
  • Lucky 7 Multigrain – Loaded with seven grains and seeds, including flax, pumpkin, poppy and sunflower seeds, as well as millet, whole wheat, and oats.

Izzio Organic Artisan Sandwich Breads started to hit shelves in October 2025 at several natural and conventional grocers nationwide. The new products mark the brand's first expansion into the bread aisle. The company's existing lineup of sourdough offerings, including Artisan Sliced Boules and Batards and Heat & Serve, can be found in the bakery section of grocery stores. 

Debut of first-ever marketing campaign

In addition, the company has announced a new marketing campaign, Real Sourdough. The campaign highlights what makes Izzio sourdough truly sourdough—slow fermentation, small batch baking, and clean ingredients—and invites consumers to "taste the difference of Real Sourdough." The company is also announcing its new line of Izzio Organic Artisan Sandwich Breads, which brings the integrity of real sourdough to sliced bread, as well as the opening of its second Colorado bakery.

Izzio's Real Sourdough campaign aims to educate consumers about what really constitutes real sourdough—bread baked by skilled hands in small batches starting with three simple ingredients and days of natural fermentation. The final, secret ingredient is time, which results in more digestible bread the way it’s been made for thousands of years, the company adds.

“The Real Sourdough campaign is about helping consumers cut through the noise in the bread aisle to better understand that real sourdough isn’t a flavor—it’s is a craft that prioritizes slow fermentation, clean ingredients and quality over speed and convenience,” says Sara Kafadar, chief commercial officer, Izzio Artisan Bakery. “We want to arm consumers with the information they need to choose sourdough bread made the time-honored way with natural fermentation and raise the standard of every loaf on every table.” 

New bakery and company growth

Izzio recently opened a second bakery to meet growing consumer demand for sourdough bread, including its new sandwich breads. Between the new bakery in Thornton, CO, and Izzio's existing facility in Louisville, CO, the company now has more than 250,000 square feet of manufacturing space. The new bakery, which is Safe Quality Food (SQF) level 3 certified, nut-free, and Non-GMO Project Verified, features built-in capabilities to run pan breads, baguettes, boules, batards, and more. The bakery features state-of-the-art equipment sourced and tested by baking experts, the company notes.

While this new bakery greatly expands Izzio's manufacturing capabilities and scale, Izzio remains committed to natural fermentation and small-batch, time-honored baking techniques that produce real sourdough with no shortcuts or mass production, it promises.

“We’re encouraged by the strong growth that led to the opening of our second Colorado manufacturing location," says Kafadar. “Even more meaningful is that this growth signals rising consumer demand for real sourdough made the right way.” 

Izzio breads can be found in more than 15,000 stores across the U.S., including natural and conventional retailers.


Related: Nature's Own debuts Life Wheat + Protein bread

KEYWORDS: Marketing marketing campaign sourdough

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