Nature’s Bakery, a soft-baked snack brand, has announced the addition of fudgy Brownie bars to its lineup of Fig Bars (available in Whole Wheat and Gluten-Free varieties), Oatmeal Crumble bars, and Organic Baked-Ins. Consumers can enjoy the first taste of the Brownie, which is baked with whole grains, vegan chocolate and dates at the Natural Products Expo West show at the Anaheim Convention Center, from March 9–11.

Reminiscent of homemade brownies, Nature’s Bakery has developed a recipe that includes recognizable ingredients like real cocoa and dates. Its soft-baked Brownie is dairy-, peanut-, and tree nut-free.

“Consumers are increasingly seeking snacks that don’t compromise on taste and deliver the comfort-fuel Nature’s Bakery is known for,” said Vilma Livas, chief marketing officer at Nature’s Bakery. “Developing a delicious, plant based brownie that’s soft baked and made with dairy-free and nut-free ingredients is a win-win that we’re thrilled to share with our consumers.”

“When creating new products, we source the Non-GMO Project Verified ingredients for recipes that are simple and delicious,” said Courtney Kaiser, director of product development at Nature’s Bakery. “We’re especially proud of our new Brownie recipe; the star of the bar is vegan chocolate. We keep our consumers in mind every step of the development process—our team bakes so much care into every Nature’s Bakery product and our new Brownie is no exception.”

Nature’s Bakery Brownie can be purchased starting today at and, followed by an in-store release at select national retailers beginning summer 2023. Visit the Nature’s Bakery booth at Natural Products Expo West in Hall A #347 to sample their new sweet treat, as well as the brand’s other soft-baked wholesome snacks made of hearty whole grains and real fruit.