Oterra, a producer of natural colors and color solutions, has welcomed the decision by The U.S. Department of Health and Human Services (HHS) and U.S. Food and Drug Administration (FDA) to phase out petroleum-based artificial colors in food and beverages, and has promised to support food and beverage manufacturers converting to natural colors.

Martin Sonntag, CEO of Denmark-based Oterra, comments: “Oterra has been built on the premise that nature got it right first time, and a growing number of environmentally conscious and health-focused U.S. consumers agree with us. Our natural food colors answer the demand for food that's safe to eat with quality ingredients that can be trusted."

“We make nature easy: the food and beverage industry will need expert help to make the conversion to natural colors given the tight deadlines. Oterra has more than 150 years’ experience in pioneering natural colors and will be ready to help with sourcing of raw materials and the supply of colors and color solutions that can satisfy both them and their customers," he continues.

"Oterra has a strong foothold in the North American market. In December last year, we opened a new facility in the U.S. combining innovation and application labs with a manufacturing and logistics facilities to meet the expected growth of natural colors and coloring foodstuffs in the country," Sonntag finishes.

Related: Oterra debuts its 2025 Color Trends