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Archer adds to line of 100% grass-fed beef sticks

The brand is launching Pepperoni Style, Beef Taco, and Prime Rib Style snacks.

Archer, a meat snack brand, is introducing new meat stick flavor innovations and expanded distribution aimed at accelerating growth for its thriving business.

According to Numerator data, meat snacks are one of the fastest-growing snack categories, and Archer is one of the brands leading the herd with meat stick dollar sales surging by +187.4%, helping drive the segment's 29.4% growth. In response to rising consumer demand for high-protein snacks made with real ingredients and bold flavors, Archer is expanding its popular beef stick line with three new flavors sold in convenient multipack formats: Pepperoni Style, Beef Taco, and Prime Rib Style. These new offerings, combined with significantly expanded distribution at Target, Walmart, and other retailers, bring Archer even closer to surpassing the company’s $300 million sales goal in 2025, it says.

"With the meat stick category growing exponentially, Archer is doubling down on the segment with our new offerings in classic and family-friendly flavors and expanded retailer availability to meet surging consumer demand," says Andrew Thomas, VP of marketing at Archer. "Our latest innovations give busy consumers and families even more convenient, high-protein snacking options made with the real, flavorful ingredients they crave, while providing the variety they need to keep their daily snack rotation fresh and exciting.”

Made with 100% grass-fed beef and real, premium ingredients, the new flavors include:

Pepperoni Style Mini Beef Sticks – A balance of savory seasonings and the taste that pepperoni lovers crave, in a mini stick. Available in a 24-count multipack bag. MSRP: $14.48; available at Sam’s Club now through the end of June.
Beef Taco Mini Sticks – This family-friendly flavor makes it Taco Tuesday anytime, the brand says. Available in a 16-count multipack bag. MSRP: $16.99.
Prime Rib Style Beef Sticks – The flavor of prime rib. The 1-oz sticks are available as a 10-count multipack bag or sold individually. MSRP: $17.99 per bag and $2.49 per single-serve stick.

Archer is also introducing additional packaging sizes for its best-selling sticks.

Classic Beef Sticks – Previously launched at regional Costco locations, Archer is now bringing these beefy and classically-seasoned 1-oz sticks in a 10-count multipack bag to additional retailers nationwide. MSRP: $17.99.
Rosemary Turkey Sticks – These all-natural 1-oz turkey sticks are an ideal grab-and-go snacking solution, Archer says. This best-selling single-serve stick flavor now comes in a 10-count multipack bag. MSRP: $17.99; available at Walmart.

Archer is also bringing its flavors to more shelves than ever with expanded distribution at key retailers. First launched in late 2024, Archer’s Beef & Cheese Mini Sticks are now available at Target, Kroger, Albertsons, Safeway, Publix, and more. These mini sticks come in both a 16-count and 8-count multipack bag and are made with 100% grass-fed beef infused with real cheese.

Additionally:

Target – Target is now stocking all four of Archer's 16-count Mini Sticks – Original Beef, Classic Turkey, Beef & Cheese and Beef Taco – as well as its new 10-count multipack 1oz sticks in Classic Beef and Prime Rib Style Beef.
Walmart – Starting late May, a selection of Walmart stores will carry Archer’s 10-count Rosemary Turkey 1-oz Sticks, Mango Habanero Jerky, Beef & Cheese Mini Sticks, and Beef Taco Mini Sticks; in addition to Archer’s Original Beef and Classic Turkey Mini Sticks.

This article was originally posted on www.provisioneronline.com.