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Purely Elizabeth debuts protein oatmeal line

The breakfast features 10 g of plant-based protein per serving.

Purely Elizabeth, the maker of nutritious granola and breakfast foods for over 15 years, has announced the launch of Protein Oatmeal, a new oatmeal product line now available nationally.

Crafted to meet the evolving nutritional preferences of today’s consumer, Purely Elizabeth Protein Oatmeal features 10 g of plant-based protein per serving and a lineup of flavors inspired by nostalgic baked goods. The new oatmeal is made with a blend of organic, 100% whole grains—including oats, quinoa, and buckwheat—and flavored with ingredients like real dried fruit, cinnamon, and maple.

“With the launch of our new Protein Oatmeal, I hope to offer a convenient, nourishing breakfast that truly supports our community’s wellness goals,” says Elizabeth Stein, founder and CEO of Purely Elizabeth. “We created this line to make it easier than ever to get 10g of protein, fiber and superfood grains into your morning—without sacrificing taste. My goal is that it becomes a pantry staple for busy mornings, fueling people with real ingredients and lasting energy.”

Purely Elizabeth Protein Oatmeal comes in three flavors:

Apple Harvest Crumble – Warm baked apple taste evoked by the flavors of real dried apples and notes of cinnamon spice.
Chocolate Chip Banana Bread – Banana bread flavor, with real dried banana pieces and rich organic dark chocolate chunks.
Maple Cinnamon Roll – Sweet, aromatic cinnamon combined with notes of maple.

The recipes are powered by the brand’s Purely Protein blend, made from sustainably sourced pea, fava, and chocho proteins, and paired with its signature superfood grain blend. Purely Elizabeth Protein Oatmeal is Non-GMO Project Verified, Certified Gluten-Free, vegan, and made without artificial flavors.

The launch follows extensive product development and consumer testing, the company says, which revealed that 42% of consumers seek protein in their oatmeal, and 46% actively look for protein claims at purchase.

The full Protein Oatmeal lineup is available in retailers nationwide and at purelyelizabeth.com for $6.49. The oatmeal can be served hot or enjoyed cold as overnight oats.