General Mills teams up with Fantastic Four on LTO boxes
The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more.
Courtesy of General Mills
General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch, and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios’ The Fantastic Four: First Steps. A limited run of replica Lucky Charms cereal boxes—resembling those seen in the film—will also be released as part of the collaboration in July.
“This collaboration unites two iconic universes together, our beloved cereal mascots like Buzz the Bee and Lucky the Leprechaun and Marvel’s First Family,” says Dayna Needham, manager, brand experience, portfolio, and division events at General Mills. “The specially designed cereal boxes are reimagined with a nostalgic ’60s design flair to celebrate wonder, nostalgia, and fandom over the breakfast table.”
The limited-edition lineup includes:
- Suit up with four Fantastic Four-themed boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs cereal, hitting shelves nationwide now.
- Snag a Trix box featuring the team’s robot H.E.R.B.I.E., exclusively at Kroger.
- Consumers can purchase limited-edition Cocoa Puffs boxes featuring the otherworldly Galactus—available exclusively at Walmart.
Inspired by the film, consumers will have the opportunity to purchase a retro-futuristic Lucky Charms box in July. This limited-edition box is packed with a Johnny Storm collectible, available online only at Walmart.com starting Tuesday, July 22, while supplies last.
This latest collaboration continues General Mills’ ongoing team-up with Marvel Studios, following past launches including the recent Wheaties box inspired by Marvel Studios’ Thunderbolts*, collectible Marvel Studios’ Guardians of the Galaxy Vol. 3 boxes in 2023, and Loki Charms in 2021 and 2023.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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