General Mills celebrates The Super Mario Galaxy movie The lineup includes Lucky Charms, Pillsbury, Trix, and Fruit Rollups snacks. SF&WB Staff March 17, 2026 The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.Read More
Crumbl reveals its St. Patrick's Day menu The seasonal cookie flavors will be available starting March 15. SF&WB Staff March 12, 2026 The treats are focusing on on party-ready desserts and brand collaborations.Read More
General Mills introduces slew of cereal, granola flavors Mott's, Ghost, Cheerios, Cascadian Farm, and Nature Valley debut varieties. SF&WB Staff January 6, 2026 The snack company has debuted a slate of new products for the new year, and also announced two returning ones.Read More
General Mills debuts custom cereal, new packaging The roster of NFL receivers are helping promote new boxes and a hand-picked mix. SF&WB Staff July 17, 2025 The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.Read More
General Mills teams up with Fantastic Four on LTO boxes The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more. SF&WB Staff June 2, 2025 The lineup of limited-edition cereal boxes brings classic icons and superheroes together with seven collectible, retro-futuristic designs.Read More
Lucky Charms launches LTO cereal varieties The St. Patrick's Day-themed snacks will be available in April. SF&WB Staff February 26, 2025 The brand is launching two new cereals: Lucky Charms Rainbow Sprinkles Cereal and Lucky Charms Jumbo Rainbow Cereal.Read More
General Mills debuts LTO football packaging for cereals The Kelces and the Watts start in "Game Day" ad campaign for the brand. SF&WB Staff December 19, 2024 Consumers can purchase the limited-edition football-inspired General Mills products online and at retailers nationwide while supplies last. Read More
General Mills unleashes slew of Halloween products Brands include Gushers, Lucky Charms, Reese's Puffs, Annie's, and more. SF&WB Staff September 20, 2024 General Mills has announced a lineup of new and returning snacks for the holiday.Read More
Lucky the Leprechaun leaps off Lucky Charms boxes ahead of St. Patrick's Day Other limited-edition St. Patrick’s Day offerings include Lucky Charms Treats Bars and Just Magical Marshmallows. Liz Parker Kuhn February 16, 2024 Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.Read More
General Mills previews six new cereals ahead of their January 2024 debuts The new items are coming from popular GM brands like Trix, Cheerios, and Lucky Charms. Jenni Spinner November 28, 2023 The new items are coming from popular GM brands like Trix, Cheerios, and Lucky Charms.Read More