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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Legendary Foods expands high-protein snack lineup

The brand's Protein Donuts are available in four flavors.

By SF&WB Staff
Legendary Foods expands high-protein snack lineup

Courtesy of Legendary Foods

June 6, 2025

Legendary Foods, a nutrition-forward snack brand, is expanding its product lineup with the launch of its new Protein Donuts. Each two-pack contains 20 g of protein, 4-5 g of net carbs, and zero sugar, for a 160-calorie treat. 

The Protein Donuts are launching in four flavors: Vanilla Glazed, Chocolate Dipped, Cinnamon Crumble, and Pink Sprinkle. All four flavors are available for purchase as 12-packs for $38.99 on eatlegendary.com, or as 8-packs on Amazon for $29.99. The Protein Donuts will hit specialty retail shelves at GNC and The Vitamin Shoppe in early August, with additional major national retailers to follow shortly after.

Unlike other protein options on the market that are made with protein, these donuts are made of protein. Crafted with Legendary Foods’ protein dough, they are also gluten-free, keto-friendly, and GLP-1-friendly.

“At Legendary Foods, we’re breaking down the barriers between indulgence and nutrition,” says Ron Penna, founder of Legendary Foods. “We’ve reimagined doughnuts as a treat for the modern era. It’s more than just an indulgence; it’s a glimpse into the future of high-protein snacks. We’re making it possible for nutrition-conscious consumers to enjoy the donuts they’ve missed while reshaping what’s possible in functional snacking.”

The new Protein Donuts are the first product to emerge from Legendary Foods’ brand-new manufacturing facility in Los Angeles. The facility was designed to prioritize formulation innovation over traditional machinery constraints, it says. By owning the manufacturing process, Legendary Foods aims to enable the continuous development of products that push the boundaries of high-protein, low-sugar snacking. The Protein Donuts join Legendary’s lineup of Protein Pastries, Sweet Rolls, and Popped Protein Chips, all delivering 20+ g of protein per serving with minimal sugar and net carbs.


Related: Krispy Kreme brings back strawberry doughnuts

KEYWORDS: doughnuts expansion

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