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Courtesy of Jackson’s

Jackson’s Super Veggie Straws

Jackson’s, the snack brand known for its use of avocado oil and clean-label ingredients, has announced its entrance into a new snack category with the debut of Jackson’s Super Veggie Straws. Unveiled at the 2025 Sweets & Snacks Expo in Indianapolis, the new product marks Jackson’s entrance into the veggie straw category, bringing an extruded straw made with natural food ingredients, BFY oil, and different flavors. 

Courtesy of Entenmann’s

Cheez-It frozen pizzas

Palermo Villa, Inc., purveyor of frozen pizzas, and Kellanova's Cheez-It snack brand are partnering to bring Cheez-It Frozen Pizza to life: a 12-inch, ultra-thin, and crispy Original Cheez-It flavored crust made with 100% real cheese. Cheez-It Frozen Pizza is available now for a suggested retail price of $6.99-$9.99 and can be found at select retailers nationwide, including Kroger, Ahold, H-E-B, Winn-Dixie, Wegman’s, and Food City. Product rollout will widely expand by August. 

courtesy of Doughbrik’s Pizza

Doughbrik's Wavers snack

Snack industry veterans and co-founders Adam Cohen and Jerry Bello, reportedly known for their success in the food and beverage CPG world, have partnered with entertainer and digital star David Dobrik and his partner, influencer Ilya Fedorovich, on their nationally recognized pizza brand, Doughbrik's Pizza, to introduce Wavers. The team has announced the official launch of The Original Doughbrik's Snacks under their Tastemaker Foods umbrella. The snack is inspired by the signature pizza flavors from Doughbrik's Pizza.

courtesy of Nuts.com

Nuts.com Pop & Sol line

Nuts.com, the family-owned direct-to-consumer brand, is coming to store shelves for the first time with the launch of Pop & Sol. The brand-new lineup features eight snacks that are only found in stores, including four savory standouts exclusive to Target. The launch of Pop & Sol marks a major milestone for Nuts.com as the company’s first move into retail after nearly a century and more than 25 years of serving customers across the country, it notes. 

courtesy of Oreo

Oreo, Selena Gomez cookie

Mondelēz International's Oreo brand has introduced Limited Edition Selena Gomez Oreo Cookies, a brand-new cookie that brings together Gomez's passions and fandom into one snack. Gomez worked closely with the Oreo brand to develop a new flavor combo. Inspired by her love of horchata, the cookies include a layer of chocolate and cinnamon flavor creme atop a layer of sweetened condensed milk flavor creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon-flavored wafers.   

courtesy of Ferrero

Ferrero debuts cookies at Sweets & Snacks Expo

Ferrero showcased multiple new cookie products at the Sweets and Snacks Expo specifically developed for North American consumers as part of the company's growth strategy. 

The products included Keebler Chips Deluxe treats, Royal Dansk Garden Cookie Collection, Kinder Kinderini Cookies, Mother's Cookies Dynamite Dinosaurs, and a new Famous Amos flavor and LTO packaging.

courtesy of Blue Diamond Almonds

Blue Diamond, 7-Eleven Cherry Slurpee almonds

Blue Diamond Almonds announced it is teaming up with convenience retailer 7-Eleven, Inc. to debut its second flavor of the year: Cherry Slurpee. The new flavor transforms the retailer's Slurpee drink into an almond, and reportedly combines the crunch of the brand's almonds with a pop of cherry flavor. 

courtesy of California Pizza Kitchen

California Pizza Kitchen frozen dill pickle variety

California Pizza Kitchen Frozen is combining two foods—pickles and pizza—to unveil a new flavor innovation: Dill Pickle Pizza. With pickles being one of the "it" flavors of 2025, the restaurant-style pizza features real dill pickles, rich mozzarella cheese, and dill seasoning over a creamy garlic sauce all on top of a crispy thin crust, available this May at select Target stores nationwide (SRP: $8.49, prices may vary by location).

Courtesy of Incredifulls

Incredifulls Egg & Cheese Breakfast Cups

The NYC-born brand The Pizza Cupcake, founded by husband-and-wife duo Andrea Meggiato and Michelle Jimenez, has officially rebranded as Incredifulls—debuting a new identity and breakfast product, now available in Target stores nationwide. Incredifulls Egg & Cheese Breakfast Cups include flaky cups filled with cage-free eggs, rBST-free cheese, and a savory sprinkle of everything seasoning. The cups are air fryer-friendly, made without any artificial flavors or preservatives, and are 150 calories, with a SRP of $5.99.

Photo: Liz Parker Kuhn

Jack Link's, MrBeast co-branded meat snacks

Meat snack company Jack Link's is announcing a global partnership with social media creator, businessman, and philanthropist Jimmy Donaldson, who goes by the name MrBeast. This collaboration will see the two entities launch a new line of meat snack products with protein. This partnership marks MrBeast's first-ever collaboration with a consumer packaged goods company for a co-branded product line. The collaboration introduces a new line of meat snack multipacks featuring individual-sized packs of beef jerky and meat sticks. Designed for convenient storage and active lifestyles, the multipacks, showcasing MrBeast's signature branding, cater to protein-rich snacking needs.