Hormel Foods Corporation has announced two leadership appointments in its retail business segment. Christie Crouch, a seasoned marketing executive with a strong track record in the food industry, joins the company as VP of marketing for snacking and entertaining. Paul Peil, a 35-year veteran with the company, has been promoted to the role of VP of marketing for fresh and ready meats. 

Crouch will lead all brand-building initiatives for the company’s portfolio of snacking and entertaining brands including Planters, Corn Nuts, Hormel pepperoni, and Hormel Gatherings.

“We are thrilled to welcome Christie to the Hormel Foods team,” says John Ghingo, president, Hormel Foods. “She is a transformational leader with a proven track record of revitalizing brands, launching breakthrough innovation, and delivering sustained business results. Her strategic mindset and deep expertise in consumer marketing will be invaluable as we continue to grow our snacking and entertaining business.”

In his new role, Peil will oversee fresh pork, Jennie-O, Hormel Cure 81 brand, and the deli category for retail customers.  

“Paul’s deep institutional knowledge combined with his ability to lead high-performing teams and deliver strong results makes him an ideal fit to lead our Fresh and Ready Meats vertical,” adds Ghingo. “His leadership will be instrumental as we continue to elevate our presence and advance our retail strategy.”    

Related: Hormel Foods promotes John Ghingo to president